1. By Florian, Gia & Shourabh

2. Consumer behaviour Gia D’Cunha Shourabh Chatterji Florian Bertaud

3. By Florian, Gia & Shourabh Introduction

4. By Florian, Gia & Shourabh Consumer Behaviour I.Generalities II.Current Marketing trends III.Consumer behaviour comparison

5. By Florian, Gia & Shourabh A. Consumption Society To consume has become a social phenomenon Video

6. By Florian, Gia & Shourabh B. What do we mean by « behaviour » ? A behaviour is something concrete that we can analyse It refers to the actions or reactions to an object or situation usually in reaction to the environment Obviously, we are talking about the « Act of purchase »

7. By Florian, Gia & Shourabh Steps of the « Act of purchase » 1. We need something 2. We look for information 3. We value features and options 4. We choose and buy 5. We use / consume 6. General assessment (post-purchase)

8. C. What is a « consumer » ? Many faces of a consumer: The user The buyer The decider The influencer … A consumer belongs to a social environment: A group A family A tribe A community A caste … A consumer is a person with: its own personality its preferences its psychology …

9. By Florian, Gia & Shourabh Analysis of Indian and French needs

10. Which factors influence the French and Indian consumer ? Period of the year IndiaFrance Events, festivals, even it’s not my religion Religion fest: Christmas, Pâques (Easter) Mother and Father fest

11. By Florian, Gia & Shourabh Which factors influence the French and Indian consumer ? Knowledge of the product IndiaFrance Depends on place: urban / rural More and more informed with NTIC (50 % of homes are equipped with a computer with internet connection) So, he is more demanding Changing fast with the penetration of the internet

12. By Florian, Gia & Shourabh Which factors influence the French and Indian consumer ? Social Responsibility / Green products IndiaFrance Not a major influencer in India Growing up More concerned about : - Green products - Fair Trade Concept of « Consom’acteur

13. By Florian, Gia & Shourabh Which factors influence the French and Indian consumer ? Internet purchase IndiaFrance Not very much, but is gaining ground Increasing: Now, French teenagers spent more time on internet than in front on the TV

14. By Florian, Gia & Shourabh Which factors influence the French and Indian consumer ? Culture of bargaining IndiaFrance Everywhere, everytime Bargaining is very important and popular Very rare Only Flea Market where we can deal the price (to bargain for a low price). Illegal Video

15. By Florian, Gia & Shourabh Which factors influence the French and Indian consumer ? Gaining maximum value IndiaFrance Indians will reuse a product till the last bit of value can be obtained from it. When the product is worn out, consumers throw out easily Ex: A pen…

16. By Florian, Gia & Shourabh Changes in Consumer Behaviour More informed decision making Desire for greater convenience-Cab culture More materialistic, consumerism- new, old generation Video Fast paced life- everything ready- 2min noodles etc

17. By Florian, Gia & Shourabh Changes in Consumer Behaviour Shift from landlines to cell phones to the internet, and shift from PCs to laptops More concern for the environment- More focus on “Green” products- may just be a fad!! Credit cards for quick “cashless” purchases Easy shopping, eliminates need to carry cash

18. By Florian, Gia & Shourabh Conclusion Beware of plastic money, it can send your consumers out of control!!! Video Find the gap in the market created by changes in consumer behaviour Check if there is a market in the gap before trying to fill it!!