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the 4 th CAPITAL 20 November 2013 MACE ANNUAL CONGRESS Bloemfontein
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One story
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A LEADERSHIP STORY
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The girl next door nelson mandela
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special thanks to Leatitia Pinaar
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LEADERSHIP COMMUNICATIONS IN EDUCATION IN (South) Africa
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Wits University case..
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THE STORY OF COMMUNICATIONS IN EDUCATION IN AFRICA
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CONTEXT
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a story philosophy happiness a high school definition
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THIS IS WATER the fish in water stories Two young fish Younger and mother fish
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COMMUNICATIONS. everywhere. its pervasiveness in our lives
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“It is the ground of all being”. Goethe.
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The dictatorship of COMMUNICATION oppressive. invasive. destructive. noisy. yet necessary tolerated and ubiquitous
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Why the 4 th capital..
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human..
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financial..
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technological..
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COMMUNICATIONS IMPERATIVES challenges dangers. crises geoscope located {local.continental.global} 3-ring dimensions
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communications is growth without it there is no economic growth
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communication as the art of storytelling
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education as the art of storytelling
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teaching as storytelling. the art.
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teaching the academic the art. Prof. Jonathan Jansen. Times 7 th Dec. 2011
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teaching well by telling stories that matter most...
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the imperative nexus communication, education and storytelling
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Storytelling Communicate to share meanings..
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What’s a story.. nollywood
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a good story changes the world..
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IADH building blocks of storytelling communications..
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Intention..
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Attention..
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Drama..
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Humanity..
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(SOUTH) AFRICA
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THREE STORIES ONE FUTURE
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FALLING AWAY
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WAY UP
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NO WAY
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THE FUTURE PREFERRED
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WAY UP
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The future of Africa is about the future of communications
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Now how do you tell that story? The future of communications in Africa
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how does MACE tell that story?
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can, shall, will MACE tell that story well?
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MACE & (South) Africa
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What to do towards 2063? …. AFRICAN UNION
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…. How do we communicate Africa the stories of our future that matter HISTORY.MATHS.GEOGRAPHY …..
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…. communicating. teaching.educating!
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A BOLD. PRACTICAL. INNOVATIVE. SIMPLE. WORKABLE … IDEA …
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A CONTINENTAL WIDE OVERTHROW THE CURRICULUM WITH STORYTELLING
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THE VOICE OF THE AFRICAN STORY
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“One who looks outside, dreams. One who looks inside, awakens.”. Carl Gustav Jung.
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…. communicate the dream of Africa from inside …..
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CON-TEXT
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COMMUNICATIONS FUTURES foresights
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scenarios, stories and communications
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Communication as memories of our future. The two COMMUNICATIONS tyrannies
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Communication as marketing
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Communication as education
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revisit our relationship with communication in our future.. Less is More. Jeff Bezos
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SO WHAT?
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So what about communications in (South) Africa?
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TAKE-AWAYS
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communications is more than food
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communication is education
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education is communication
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to lead is to communicate
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communication education WITS
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Leadership communication education
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4 th capital communication storytelling
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special thanks to Leatitia Pinaar
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The girl next door nelson mandela
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THANKS..
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QUESTIONS..
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?..
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koffi.kouakou@wits.ac.za koffizulu@gmail.com..
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