1. Destination Research

2. Revision - Elements of a Tour Transportation Lodging Dining Sightseeing/guide service Attractions Shopping

3. Information Objectives Is the destination interesting enough to support a one-day tour or multi-day tour? Has the market research identified such a destination and the types of tour? Are there any other interesting areas nearby that can be combined with a tour of this area? Are there support facilities in all element supplier categories? Do the support facilities meet the tour operator’s requirements? Does the destination have an infrastructure and superstructure?

4. Source of Information Standard Guidebooks Industry Publications Brochures Maps and atlases Tourist Bureau/NTO Computer programs On-site visit Others

5. Lodging Information Successful rating scale at a certain level Image of the property (service standard) Location Number and type of rooms Baggage handling services Food service facilities Recreational facilities Handicapped facilities Group rate and complimentary Appearance

6. A motel

8. A Hotel

10. A standard room

12. Deluxe Room

13. King size

14. Suite

15. Deluxe Suite

16. Apartment

17. Outside of an apartment

18. Hotel Lobby

19. Village Inn in local architecture

21. Resort

22. Resort

23. Typical activities at resort

26. Transport Information Safety records and reliability Good equipment and facility Rate, charge policy, and complimentary Restaurant Information Level of quality Chain affiliation Number and location of seats Style of service and special theme (if any) General cost of meals at the restaurant Parking access Complimentary

27. Tour coach

28. Meal arrangement for tour group

29. Dinning place should be big though not necessarily luxury

30. Group dining

31. Attractions Information Nature and type of the attraction Rank of the attraction Estimated time on site Group admission area Guaranteed admission time Gift shops Rest areas Food service Guide service

32. Guide Service and Sightseeing Information Adequately trained staff Destination material Sightseeing route Estimated time at each stop Ample and complimentary parking Visitor information centres / help desk

33. Shopping Information Variety of shopping experiences Local crafts and craftspeople Food service Rest areas Money exchanger Maps, marketing materials, coupons Other activities

34. Analysing the Information Compile facts about each of the elements. Determine the items for comparison. Determine criteria for assessment. Design forms for analysis. Conclusion.