1. Online Shopping

2. Online Shopping Statistics
Office for National Statistics (ONC) – 16 December 2010
Internet retail sales account for approximately 10.5% of all retail sales.
Average weekly internet retail sales in Nov 2010 totalled £660 million, compared with the average weekly value for all retailing of £6,300 million (excluding automotive fuel).
Between Nov 2009 and Nov 2010 the average weekly value for internet retail sales grew by 36.6%. In comparison, the average weekly value for all retailing grew by 3.4 %.

3. Questions… What types of products people are buying online?
Are there any products they can think of that people prefer to buy in a store?
Why is this?

4. In this lesson students are learning about:
the advantages and disadvantages of shopping online rather than on the high street
features of online shopping sites
factors that contribute to a good online shopping experience

5. At the end of this lesson students will be able to:
describe advantages and disadvantages of shopping online
describe features of online shopping sites
describe factors that contribute to a good ‘customer experience’ online

6. Online versus high street
Look at Online Food Shopping.doc. Populate the table by deciding whether each of the points listed is an advantage or a disadvantage of shopping online for food.

7. Task:
Work in pairs to draw up a similar table for another type of product, e.g. clothes, electrical goods, music, books.

8. So…
Generally speaking some advantages and disadvantages of online shopping could be….
+ convenience, choice, price, order scheduling and tracking
- delivery problems, returns, time lag, security

9. Which is best and why?
Justify your reasons…

10. Brick versus click 10 mins
Look at Features of an Online Store.doc on
Identify equivalent features of online stores
features unique to online stores, e.g. customer ratings, personalised promotions, ‘other items you might like’, and so on.

11. What makes for a good online ‘customer experience’?
What is a ‘Customer experience’?
work in groups to identify factors that make for a good customer experience online (4mins)

12. What did you come up with?
attractive site
easy to navigate
good choice
detailed product information
Others!

13. And finally
Homework….
Fill in Online Stores.doc to compare the features of two different online shops