1. DRUNKIT Leny Decret Fangzhou Yuan (Joy) Yena

2.  Drinking culture is global  http://www.eatyourkimchi.com/how-to- drink-in-korea-in-seven-easy-steps/ http://www.eatyourkimchi.com/how-to- drink-in-korea-in-seven-easy-steps/

3.  How many people have hang out with friends for a late drink last two weeks / month?  How many people get drunk at night?  Who already experienced difficulties to go home safely and conveniently?

4.  Drunk driving  Many issues because of drunk driving: 40 000 people lost their driver’s licenses for repeated drunk driving in 2007-2011. (The Korean Times) Inconvenience of Public transportation  Drunk taxi-rider: lost mind after drunk  Drunk subway-passenger: fall asleep on the way & miss the station Drunk behavior  Ignore families’ and friends’ message/ call  Improper response

5. Prevention of drunk driving  Governmental regulation?  Designated drivers? Better public transportation experience  Personal memo?  Louder automobile station reporter? Drunk behavior  Be responsible?

6.  How to make life easier & safer for drunk people?  How to drive home?  How to take taxi when you lose your mind?  How to take off at the right station?  Angry families or partner?

7.  Drunk driving Designated drivers  Drunk taxi-rider Taxi-riding application Memo: address & emergency contact Drunk subway-passenger Alarm to wake-up/ take off at the right station Improper drunk behavior Pre-written text (for families and friends)

8. Application has to help people and also provide funny services The application has to use readable character Before going out, the user will activate the application so the function can start working Standard application to be used in main global cities

9.  Put any useful private information you are not sure to remember when you are drunk.  Home address  Important contacts for emergency calls (best- friend, brothers/sisters, parents)  Social insurance number, blood group.

10.  Two services with GPS System:  Taxi service: address registered into application + GPS localize taxis using app  Rent a Driver: drivers bring you home with your own car

11. Go Home Process

12. Two services:  Alarm the user set before going out -customized a convincing message -speaker: kid, grand-parents, girlfriend or boyfriend (whoever you want)  Alarm the user set in the metro -Same idea as Jihachul alarm -Wakes you up one station before

13. « Daddy, come home please it is 2am, it is time. Mummy told me you were not supposed to go home too late tonight because you have a lot to do tomorrow. I did a nightmare, I need you to reassure me. I love you »

14.  What to avoid ?  Many of our friends already had a fight because of messages sent when they were drunk.  What about you ?

15.  Have to answer an easy enigma/question: - If wrong answer (3 answers)  only pre- written message to your relatives (list)  Database of messages already written  Possibility to design messages the way you want before going out/getting drunk.

16.  Individual Safely home Convenience Personal relationship  Society Reduce drunk driving accidents A better solution to allocate the resource Benefit to private sectors

17.  Application does not encourage moral behavior but are people moral when they go out?  So many ideas can also be implemented if users need other services:  Bluetooth connection between application and car  Location Tracks movement (every 30min) resumed on a map  Address translated in the local language country  Facial recognition

18. Leny Decret Fangzhou Yuan (Joy)

19.  "40,000 lost driver’s licenses for repeated drunk driving in 2007-2011." Korean Times. (2012): n. page. Web. 8 Jun. 2013..  "Drinkers in Korea Dial for Designated Drivers.“New York Times. Web. 8 Jun. 2013.  "Business traveler's guide to surviving a Korean drinking session." CNN. (2012): Wev. 8 Jun. 2013.