2. ◦ Overview of the business ◦ Trends of the business ◦ Key strengths and weaknesses ◦ Major Issues ◦ Competitors and potential competition

3. ◦ YouTube is the most popular video hosting and sharing service that was purchased by Google in 2006. The service lets users view and upload video files with a range of quality options. In addition to hosting videos, the service lets users rate videos, add comments, subscribe to their favorite producers and interact like no other media sharing site.

4.  Innovation of videos, now interactive videos are becoming popular.  Plans to enhance the types of content shown:  Now adding television channels to add another dimension

5. ◦ Combines the personal with the professional ◦ Allows people to create their own channel ◦ Users can create content on the site for free ◦ Social experience with commenting on videos, joining (subscribing) groups and adding friends. ◦ Has a good advertising network ◦ Multitude of videos to satisfy user queries.

6. ◦ Easy to use and nice interface ◦ Quick streaming

7. ◦ It cannot control what types of videos are uploaded ◦ Limited length on videos (only for free users) ◦ Loads of traffic ◦ Frustration if video removed due to DRM action.

8. ◦ Copyright lawsuits for YouTube (although most won) ◦ People can post any content (racist, discriminatory or illegal action) on the site.