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Engineering Presentation Owner: UTSV Rev *C Tech lead: SELV Ultra-Low-Power, Cost-Optimized HID Solutions For Wireless Keyboards and Mice WUSB-NL Solutions for Human Interface Devices Presentation: To provide an engineering overview to customers for a Cypress solution. Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity. 001-82892 Rev *C
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Engineering PresentationOwner: UTSV Rev *CTech lead: SELV The adoption of Wireless HID accessories for PCs is increasing Wireless HID provides a superior user experience with high reliability The price difference between wireless and wired HID has narrowed, eliminating barriers to adoption The battery life of Wireless HID has increased to more than three years, improving user convenience Add wireless capability to your next HID designs with Cypress’s WUSB-NL solution Wireless HID is Proliferating Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market. Should use compelling photographs of actual Wireless HID products. HID PC Set – Dongle, Mouse and Keyboard by G.Tech Each device has a microcontroller and a RF IC 3
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Engineering PresentationOwner: UTSV Rev *CTech lead: SELV Terms You Will Hear Today Terms of Art (ToAs): To clearly define tor engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. HID (Human Interface Device) Keyboard, mouse or any other device that connects people with PCs and other systems RF (Radio Frequency) Communication Wireless Communication that uses radio waves to carry data RF Transceiver An IC capable of both transmitting and receiving RF communication 2.4-GHz Band A frequency range of 2.4 GHz to 2.5 GHz used for RF communication This band is available worldwide without the need for licensing AES (Advanced Encryption Standard) An algorithm used to encrypt wireless transmission Helps to secure transmitted HID data, such as typed keystrokes COB (Chip-on-Board) Unpackaged chip directly connected to a printed circuit board Very-low-cost electronic assembly technology Report Rate Number of times per second a wireless HID device sends information to a PC, typically 125 Hz A report rate below 80 Hz causes missed clicks or keystrokes 4a
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Engineering PresentationOwner: UTSV Rev *CTech lead: SELV WUSB-NL Terms AgileHID TM Cypress's proprietary wireless firmware protocol for RF data transmission Provides immunity to interference generated by other nearby 2.4-GHz wireless devices, such as WiFi WUSB-NL (WirelessUSB-NL) Cypress’s third-generation, low-power RF transceiver that features AgileHID protocol Enables wireless devices to communicate with one another at a range of up to 30 meters Enables mice to operate for three years on two AA batteries enCoRe TM (enhanced Component Reduction) Reprogrammable, low-power, low-cost microcontroller used to implement the USB protocol Integrates RAM, USB circuitry, and a clock generator to reduce overall system costs Terms of Art (ToAs): To clearly define tor engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. 4b
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Engineering PresentationOwner: UTSV Rev *CTech lead: SELV Design Problems Engineers Face 1. Customers require minimum three-year battery life in Wireless HID solutions 2. These solutions must be cost-comparable with wired HID devices to drive mass adoption 3. They must also provide superior interference immunity for optimal user experience The proliferation of wireless consumer devices has crowded the 2.4-GHz Band This proliferation has degraded HID performance (e.g., missed mouse clicks) Cypress's WUSB-NL solutions solve these problems Enable battery life of more than three years with best-in-class system power consumption Support COB to reduce wireless HID system cost Use the AgileHID protocol to provide interference immunity from other 2.4-GHz wireless devices WUSB-NL solutions ensure reliable transmission with long battery life and low solution cost Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution. “The Cypress WUSB-NL and enCoRe solutions were important components in the BORND E220 mouse, and the super-long battery life and long-range connectivity have attracted interest from the market.” – Kevin Zhang, General Manager of BORND E220 Wireless Mouse by BORND 5
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Engineering PresentationOwner: UTSV Rev *CTech lead: SELV To get started, you should: Buy the WUSB-NL Development Kit (CY3668)CY3668 Install the PSoC Designer software and AgileHID Software Development Kit (SDK) on their PCsPSoC DesignerAgileHID Software Development Kit Select the suitable enCoRe chip from www.cypress.com/?id=16www.cypress.com/?id=16 Use the schematics provided with WUSB-NL Development Kit to build product hardwareWUSB-NL Development Kit Use the driver, AgileHID and application code provided with the WUSB-NL Development KitdriverAgileHIDapplication Select a companion enCoRe chip for WUSB-NL based on the customer’s requirements … And prototype the solution on the WUSB-NL Development Kit… Develop firmware using the WUSB-NL driver, AgileHID, and application code provided with the WUSB-NL Development Kit (CY3668)… Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started. PSoC Designer ToolWUSB-NL Development Kit + WUSB-NL enCoRe V LV Microcontroller RF WUSB-NL Solution Fuhlen A06G Mouse by G.Tech To create a best-in-class wireless HID solution. 6a
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Engineering PresentationOwner: UTSV Rev *CTech lead: SELV Select enCoRe for WUSB-NL 1. Use these Knowledge Base Articles to select the right enCoRe for your design: www.cypress.com/?id=4&rID=70856 www.cypress.com/?id=4&rID=70853 2. Visit our “RF Companion Microcontroller” page: http://www.cypress.com/?id=11 http://www.cypress.com/?id=11 3. Select the appropriate enCoRe chip from the “Product Selector Guide” at the bottom of the page: www.cypress.com/?id=16www.cypress.com/?id=16 Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started. 6b
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Engineering PresentationOwner: UTSV Rev *CTech lead: SELV Develop Firmware in PSoC Designer IDE 1.Use the WUSB-NL driver, the AgileHID protocol, and the application code provided as a reference with the WUSB-NL Development Kit (CY3668) 2.Use the “WUSB-NL Technical Reference Manual” (TRM) for firmware design guidelines: www.cypress.com/?id=3621&rtID=117 www.cypress.com/?id=3621&rtID=117 3.Build the firmware using the PSoC Designer Integrated Design Environment Cypress Solution: Compelling CY Designer introduction to solve the challenges highlighted on the previous slide. Provides a short, clear list of what to do to get started. 6c
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Engineering PresentationOwner: UTSV Rev *CTech lead: SELV Prototype Your Solution Program the WUSB-NL Development Kit (CY3668) to use it as a wireless keyboard Connect the selected enCoRe modules (1) on both boards provided with WUSB-NL Development Kit (CY3668) Program one board with keyboard firmware and the other board with dongle firmware using the PSoC programmer Connect the WUSB-NL modules (2) on both boards Establish wireless connection between two boards as instructed in WUSB-NL Development Kit (CY3668) Quick Start Guide Test the solution by pressing any switch on the “Keyboard’” board and verifying the corresponding action on the PC Watch our demo video: www.cypress.com/?rID=73437www.cypress.com/?rID=73437 Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started. 12V-DC Supply Power Selection Jumper (2) WUSB-NL Radio Module Breadboard Area USB Mini B Connector OCD Connector Reset Switch ISSP Header Logic Analyzer Header LEDs Switches LCD Contrast Potentiometer LCD (1) enCoRe V Module WUSB-NL Development Kit (CY3668) board 6d
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Engineering PresentationOwner: UTSV Rev *CTech lead: SELV WUSB-NL Solution Example: Wireless Mouse Design Challenges Low system cost Three-year battery life Robust wireless performance and interference immunity Quick time-to-market Cypress Solution COB provides low solution cost Low system power: active current, 18 mA; sleep current, 0.10 mA AgileHID technology for high noise immunity Local application engineering teams provide customer support WUSB-NL Value App Notes:Recommended Usage and PCB LayoutRecommended Usage and PCB Layout Schematic Review Checklist Kit:WUSB-NL Development Kit (CY3668)WUSB-NL Development Kit Articles:Selection of Microcontroller for Wireless KeyboardSelection of Microcontroller for Wireless Keyboard Selection of Microcontroller for Wireless Mouse Suggested Collateral WUSB-NL Radio Driver: www.cypress.com/?rID=57055www.cypress.com/?rID=57055 Firmware Solution Examples: To give detailed one-page WirelessUSB Solution Examples from the field in the specified format. E220 Wireless Mouse by BORND Typical Wireless Mouse Block Diagram enCoRe V ADC SPI Boost Converter Battery Monitoring Circuit V CC = 1.92 V V BATT = 1.5V LED SPI Buttons WUSB-NL Scroll wheel Mouse sensor assembly The E220 wireless mouse by BORND provides more than three years of battery life 7
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Engineering PresentationOwner: UTSV Rev *CTech lead: SELV WUSB-NL Solution vs. Competition’s Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiority over the Next Best Alternatives (NBA’s). Must be credible and objective to the salesperson and customer. FeatureWUSB-NL + enCoRenRF24LE1 Chip-on-Board (COB) support YesNo Minimum report rate 1 ≥ 100 Hz< 80 Hz System active current 18 mA16.1 mA Design support in Greater China 6 HID-specialist AEs1 HID-specialist AE (Q4, 2012) 8 1 In presence of WiFi interference
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Engineering PresentationOwner: UTSV Rev *CTech lead: SELV Competitor Proprietary 2.4 GHz RF Transceiver: Nordic nRF24L01+ Price 1 : $1.67 BOM Integration Capacitors (2.2nF, 4.7/1.5pF) and inductors (8.2/3.9nH) for antenna Price 1 : $0.02 Additional Value Superior performance: AgileHID protocol ensures superior report rate (>100) in presence of interference Value added: $0.05 WUSB-NL Solution Value EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. 1 All pricing 1 Ku from supplier website 2 Cypress die enables COB resulting in savings against competition Target Cypress Solution:CYRF8935A-4X14C Total Cost:$0.77 56% Total Savings 2 :$0.97 9 BOM Integration Value Competitor Total Value Delivered Total Additional Value
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Engineering PresentationOwner: UTSV Rev *CTech lead: SELV Here’s How to Get Started 1.View our demo video: www.cypress.com/?rID=73437 www.cypress.com/?rID=73437 2.Download the “WUSB-NL Recommended Usage and PCB Layout” Application Note: http://www.cypress.com/?rID=46687 http://www.cypress.com/?rID=46687 3.Buy the $575 WUSB-NL Development Kit (CY3668): http://www.cypress.com/?rID=59853 http://www.cypress.com/?rID=59853 Call to Action: To tell customers how to start their design process. Fuhlen A06 Mouse by G.TechFuhlen A06 Keyboard by G.Tech 11
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Engineering PresentationOwner: UTSV Rev *CTech lead: SELV References and Links Demo Video: www.cypress.com/?rID=73437www.cypress.com/?rID=73437 Demonstration of wireless keyboard using WUSB-NL Development Kit (CY3668) WUSB-NL Development Kit (CY3668) page: www.cypress.com/?rID=59853www.cypress.com/?rID=59853 Technical Reference Manual: www.cypress.com/?id=3621&rtID=117www.cypress.com/?id=3621&rtID=117 WUSB-NL Radio Driver: www.cypress.com/?rID=57055www.cypress.com/?rID=57055 Application Note AN72428 – Schematic Review Checklist for WUSB-NL: www.cypress.com/?rID=60329www.cypress.com/?rID=60329 Application Note AN4003 – 2-Way HID Systems: www.cypress.com/?rID=13065www.cypress.com/?rID=13065 Application Note AN64285 – Recommended Usage and PCB Layout: www.cypress.com/?rID=46687www.cypress.com/?rID=46687 Product Selector Guide for Microcontroller: www.cypress.com/?id=16www.cypress.com/?id=16 Product Selector Guide for RF: www.cypress.com/?id=16www.cypress.com/?id=16 Article – Selection of enCoRe for Wireless Keyboard: www.cypress.com/?id=4&rID=70856www.cypress.com/?id=4&rID=70856 Article – Selection of enCoRe for Wireless Mouse: www.cypress.com/?id=4&rID=70853www.cypress.com/?id=4&rID=70853 References and Links: Provide comprehensive view of resources to assist in learning about and adopting the solution 13
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