2. DoubleClick is the leading provider of comprehensive Internet advertising solutions for Web advertisers and publishers worldwide.

3. 3 Business Components Technology Media Data

4. Technology DART - Dynamic Advertising, Reporting and Targeting NetGravity

5. DARTbb: How Dynamic Advertising Works Request for Ad from DoubleClick IP Address Country State/ Region Domain Company Browser Operating System Affinity User Profile Business User New York Targeted Ad is Delivered to Anonymous User

6. Ad Sales: DoubleClick Network

7. Ad Sales: Portfolio of Leading Publishers

8. Internet Advertising Money Flow- Ad Sales

9. Most Advertiser Relationships on the Web...

10. 26 offices 17 countries 6,400 sites Ad Sales: DoubleClick International

11. Data Abacus Direct

12. Metrics 22 billion ads / month Q3 system revenues $60 million 1200 employees at year end

13. The Future

14. Dwight Merriman dmerriman@doubleclick.net