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Published byMadison Bell Modified over 9 years ago
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DoubleClick is the leading provider of comprehensive Internet advertising solutions for Web advertisers and publishers worldwide.
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3 Business Components Technology Media Data
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Technology DART - Dynamic Advertising, Reporting and Targeting NetGravity
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DARTbb: How Dynamic Advertising Works Request for Ad from DoubleClick IP Address Country State/ Region Domain Company Browser Operating System Affinity User Profile Business User New York Targeted Ad is Delivered to Anonymous User
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Ad Sales: DoubleClick Network
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Ad Sales: Portfolio of Leading Publishers
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Internet Advertising Money Flow- Ad Sales
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Most Advertiser Relationships on the Web...
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26 offices 17 countries 6,400 sites Ad Sales: DoubleClick International
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Data Abacus Direct
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Metrics 22 billion ads / month Q3 system revenues $60 million 1200 employees at year end
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The Future
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Dwight Merriman dmerriman@doubleclick.net
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