1. Dixon Jones Receptional Internet Marketing

2. WWW: Machine or Alive?

5. Result! “Internet Marketing” 3 rd July 2007 Google

6. Search positives

7. Organic

8. Paid

9. Not right SEO fails when measured as a part of the marketing mix SEOPressContentAdsSyndicationArchitectureEmail MktgBlogsUSPsKeywordsPPC

10. Do everything else SEO PressContentAdsSyndicationArchitectureEmail MktgBlogsUSPsKeywordsPPC

11. Do everything else Publishers can provide value in many ways... Just add the word “links” SEO Press LinksContentAds Links Syndication Links ArchitectureEmail Mktg Blogs Links USPs Keywords Links PPC

12. 137 sites Contextually targeted, Geographically Targeted, CPM optimized... One contract... Managed in real time

13. Ad Exchange systems are the advertiser’s future for Banner adverts, make them part of yours Images Text Mobile Video Banners PPC CPA Search Texts

14. Getting indexed was the easy bit

15. Hyperlinks are so important Links can anywhere The most fundamental method for the integration of the Internet Hyperlinks build you into the fabric of the connected world Human navigation relies on the hyperlink Search engines rely on the hyperlink

17. SEO in 3 steps Understand user intent Build the perfect site Generate interest Query LinksSite

18. SEO in 3 steps Understand user intent Build the perfect site Generate interest Query Links Site

19. Do everything else Publishers can provide value in many ways... Just add the word “links” SEO Press LinksContentAds Links Syndication Links ArchitectureEmail Mktg Blogs Links USPs Keywords Links PPC

20. Web 2.0 and Search Source: Hitwise via E-consultancy search engines visits up 22% News and Media sites. Up 24% Net Communities up 34%

21. FRYPE.LT

24. Web 2.0 and Search We are all searching for something. It’s just a case of “what” and “how”

25. B.B.C. Business Before Computers

28. Methodshop is you and me

29. WWW: Not Machine but Alive!

30. Publishers can tap into this Charge for reviews (good or bad) Get the advertiser seen in the content Content See E-consultancy.com’s model Provide flat links in individual deals Premium Content Take an advertiser’s tools, in place of ads Add richness to your site, and get paid Taking Gadgets