1. e-Business Technologies 01.07.2009Business with Google Earth Victor Arredondo 1 von 14 Lecture E-Business Technologies, BCM1, SS 2009 Prof. Dr. Eduard Heindl 01.07.2009 Victor Alejandro Arredondo Ambriz 231780

2. e-Business Technologies 01.07.2009Business with Google Earth Victor Arredondo 2 von 14 AGENDA Introduction Google Earth Virtual Tour Business Opportunities Conclusion Discussion Sources

3. e-Business Technologies 01.07.2009Business with Google Earth Victor Arredondo 3 von 14 Definition  Free download http://earth.google.com Virtual Globe Visualization Navigation and exploration tools

4. e-Business Technologies 01.07.2009Business with Google Earth Victor Arredondo 4 von 14 Description Google Earth puts an entire planet's worth of useful, relevant, and plain content at anyone's fingertips. Keyhole, Inc, founded in 2001, was a pioneering software development company specializing in Geo- spatial data visualization applications and was acquired by Google in 2004. ORIGINS AND SOLUTIONS

5. e-Business Technologies 01.07.2009Business with Google Earth Victor Arredondo 5 von 14 HOW DOES IT WORK? Technology The baseline visual data comes from satellite imagery and aerial photographs taken by aircraft and while Google Earth comprises an array of features that would probably take months to fully utilize, the basic features fit loosely into the following categories: Mapping/directions Local search Sightseeing zoom in, rotate, pan and tilt

6. e-Business Technologies 01.07.2009Business with Google Earth Victor Arredondo 6 von 14 Ad – on's Google Ad – On's Take a Trip Back in Time Live Orbiting Satellites Your City in 3D See Global Warming in Action Take a Virtual Cruise

7. e-Business Technologies 01.07.2009Business with Google Earth Victor Arredondo 7 von 14 Seeightseeing Huge and Unique Pink Bunny Crop Circles African Break Time Virtual Sightseeing Airplanes in Flight Map Mysteries Strange Sightseeing

8. e-Business Technologies 01.07.2009Business with Google Earth Victor Arredondo 8 von 14 Business Business Opportunities Google Earth is used for “Review Urban Development Project”, but there are two specific marketing strategies that might represent a real e-Business opportunity with this application: 1. Space Advertising 2. Earthify Craigslists

9. e-Business Technologies 01.07.2009Business with Google Earth Victor Arredondo 9 von 14 Space Advertising

10. e-Business Technologies 01.07.2009Business with Google Earth Victor Arredondo 10 von 14 Earthify Craiglists Earthify Craiglists.

11. e-Business Technologies 01.07.2009Business with Google Earth Victor Arredondo 11 von 14 Conclusion Discussion When considering personal privacy concerns. Other worries about the program focus on national security. I ts clear that the application Google Earth offers areas for business development Mapping Creigslists and Big Advertising are just examples of windows of opportunity

12. e-Business Technologies 01.07.2009Business with Google Earth Victor Arredondo 12 von 14 Vielen Dank für Ihre Aufmerksamkeit Auf Wiedersehen

13. e-Business Technologies 01.07.2009Business with Google Earth Victor Arredondo 13 von 14 Sources Sources Alphabetical Butler. D,eclan (2006-02-15) "How Does Google Earth Work?" Nature News. MacMillan Publishers Ltd. http://www.bioedonline.org/news/news.cfm?art=2347 Caiglist Company Description. “Company Overview”: http://www.hoovers.com/craigslist/--ID__129617--/free-co-factsheet.xhtml Diann, Daniel (2009-03-08) Five Fun Google Earth Time-Wasters, http://www.pcworld.com/article/160883/five_fun_google_earth_timewasters.html? loomia_ow=t0:s0:a41:g2:r6:c0.047759:b23843566:z0 Earthify. The Network Link. http://www.earthify.org/index.php "Google Oceans revoluciona conocimiento científico. " La Nación 15 May 2009,Latin American Newsstand, ProQuest. Web. 29 Jun. 2009. Keyhole, Inc. (2006) Academic dictionaries and encyclopedias. http://dic.academic.ru/dic.nsf/enwiki/4651935 Kuchinskas, Susan (2005-06-28) “Google to Earth” Mapping product combines 3D views and local search. Internet News.com http://www.internetnews.com/ecnews/ article.php/3516311 Manney, Kevin(2003-03-21). "Tiny tech company awes viewers". USA Today. http://www.usatoday.com/tech/news/techinnovations/2003-03-20-earthviewer_x.htm. Map Of craigslist, inc. Company Locations. http://insite1.awhere.com/clientsites/hoovers/Company.aspx?id=129617 Product Tour. Google Earth (2009) New! In Earth 5.0 http://earth.google.com/tour.html

14. e-Business Technologies 01.07.2009Business with Google Earth Victor Arredondo 14 von 14 Sources Spring, Tom (2007-06-06) “Google Earth Strange Sights” PCWorld retrieved from: http://www.pcworld.com/downloads/file/fid,65281/description.html? loomia_ow=t0:s0:a41:g2:r2:c0.082686:b23843566:z0 Tanner, Christopher C. Christopher J. Migdal, and Michael T. Jones. (1998) The Clipmap: A Virtual Mipmap” Silicon Graphics Computers Systems. http://portal.acm.org/citation.cfm?id=280855 Taylor, Frank (2009-06-15) Using Google Earth to Review Urban Development Project. Business Archives.http://www.gearthblog.com/index.html The National Snow and Ice Data Center. View NSIDC Data on Virtual Globes: Google Earth Supporting Cryospheric Research Since 1976 http://nsidc.org/ University of Colorado http://nsidc.org/data/virtual_globes/index.html Turnbull,Alex and James (2008-09-02) “10 Amazing Google Earth Add- Ons”http://www.pcworld.com/article/150409-4/10_amazing_google_earth_addons.html