1. Driving Growth in Digital Marketing: Reach and Verify INSERT NAME OF PRESO HERE February 24th to 26th 2008 Feeva Technology, Inc. Jaz Banga Nitin J. Shah

2. 2 Feeva Technology, Inc. Confidential Reach and Verify (connecting the dots) PUBLISHERS ADVERTISIN NETWORKS ADVERTISER &AGENCIES Census-based Index Geo/Demo Segments Real-time Market Segments Persistence Address Click-fraud Feeva “digital watermark” added at the on-ramps to the Internet (broadband, cable, mobile) in the routers.

3. 3 Feeva Technology, Inc. Confidential Evolution of Digital Advertising 2nd Generation Behavioral: inference algorithms based on pages viewed by user on a set of websites 4th Generation real-time market segmentation 3rd Generation Search: placement based on direct response to individual search queries 1st Generation Contextual: placement based on single site or page context. “targeting (market) will nearly double to $1B next year and $3.8B by 2011” - emarketer (Washington Post)

4. 4 Feeva Technology, Inc. Confidential The Challenge/Market Requirements The Challenge: Transforming network traffic data into media metrics for real-time market segmentation, while protecting user privacy Network Operators need new revenues Advertising Networks need accountability Consumers demand Privacy

5. 5 Feeva Technology, Inc. Confidential Feeva Technology, Inc: Snapshot Based in San Francisco Telecoms and advertising/media team Privately funded (Series A) Strong IP portfolio & trial deployments Founded in 2005 by Jaz Banga and Nitin J. Shah

6. Before After Advertisers $1 Media Agencies.17-.18 Ad Networks.05-.07 Enabling Tech.01-.03 Search.40-.43 Publishers.35-.40 Advertisers $1.15 Media Agencies.17-.18 Ad Networks.10-.12 Carriers & Feeva.11-.13 Search.40-.43 Publishers.35-.40