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Tiger Woods PGA Tour 09 Title Information – PS3 © IGA WORLDWIDE, Inc. Confidential.

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Presentation on theme: "Tiger Woods PGA Tour 09 Title Information – PS3 © IGA WORLDWIDE, Inc. Confidential."— Presentation transcript:

1 Tiger Woods PGA Tour 09 Title Information – PS3 © IGA WORLDWIDE, Inc. Confidential

2 2 The Audience Profile The Tiger Woods PGA 09 Core audience profile is… Primary: M25-49, Secondary: M18-24 20% Female User Base Active Golfers Consumers of all things PGA Own newer consoles Sports-Enthusiasts

3 3 Title Information Genre:Sports Platform: Release Date:August 26 th 2008 Rating: Forecast Sales:2.5million Target Demographic: Primary: 25-49 Male Secondary: 18-24 Male Territories:Global Back on the green, this time with Tiger’s coach, Hank Haney to help improve your performance throughout your career. No longer do you have to build your character up from scratch. Skill are set at the beginning of your career based on your skill level and will go up and down based on your play just like real golf Improve your swing over international courses from the South African climbs of Sun City to the terrain of Mesquite, Nevada.

4 4 Integration Opportunities Visuals: Scoreboard

5 5 Integration Opportunities Visuals: GamerNet Preview/Replay

6 6 Integration Opportunities Visuals: GamerNet Instant Challenge

7 7 Integration Opportunities Visuals: GamerNet Results

8 8 FINANCE CLOTHING & ACCESSORIES 360 Integration Opportunities (internal only) MOTORS COMPUTERS PHARMACEUTICALS COSMETICS & TOILETRIES TRAVEL & TRANSPORT HOUSEHOLD APPLIANCES FOOD       TELECOMMS BUSINESS & INDUSTRIAL RETAILMANUFACTURING ENTERTAINMENT & THE MEDIA  MAIL ORDER GOVT, SOCIAL, POLITICAL ORGANISATIONS     RECRUITMENT CLASSIFED OTHER PUBLISHERS/ DEVELOPERS  LEISURE EQUIPMENT  NON ALCOHOLIC DRINKS ALCOHOLIC DRINKS     


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