2. The purpose of an ad is to stimulate a direct and immediate response — either a qualified inquiry, phone call, visit to your website or visit to your location — or better yet, to promote an instant sell

3. Direct Response Ad calls attention  This ad has a good compelling USP which is; "A Sunsetter makes your life outdoors more enjoyable by keeping your deck up to 20 degrees cooler". It has a phone number to call and if you noticed there's a "tracking code" under the number, #PA019260. Now this ad isn't perfect because there's things that could be changed to make it more effective

4. $31,896 for a one time run.  Even though this ad includes an address and phone numbers I still consider this ineffectual advertising because it really doesn't solicit a direct response. Also, if someone calls or visits how do they know that visit or call was stimulated by this particular ad? It's not trackable

5.  We’ve been talking about it

6.  Unconventional method of marketing  Time, imagination & energy (rather than a large budget)

15.  AKA Stealth Marketing  consumers "market" the product to others  When you're being pitched and you don't even know it! Read more: http://www.nydailynews.com/lifestyle/2010/04/19/2010-04- 19_stealth_marketing_when_youre_being_pitched_and_you_dont_even_know_it.html#ixzz0nAijXQAWhttp://www.nydailynews.com/lifestyle/2010/04/19/2010-04- 19_stealth_marketing_when_youre_being_pitched_and_you_dont_even_know_it.html#ixzz0nAijXQAW

16.  It's happy hour and a pretty 26-year-old actress, flirts with a well-dressed man in a midtown bar. After a few minutes, she relents and hands over her BlackBerry Pearl for him to enter his number. But she'll never call.BlackBerry Pearl  She is being paid to flirt. She's part of a covert ad campaign for BlackBerry that attempts to drum up interest in smart phones by putting them in the hands of attractive, gregarious young women who push the product without the public's knowledge.BlackBerry Read more: http://www.nydailynews.com/lifestyle/2010/04/19/2010-04- 19_stealth_marketing_when_youre_being_pitched_and_you_dont_even_know_it.html#ixzz0nAitTUvmhttp://www.nydailynews.com/lifestyle/2010/04/19/2010-04- 19_stealth_marketing_when_youre_being_pitched_and_you_dont_even_know_it.html#ixzz0nAitTUvm

17. Sometimes it's obvious: the product placement in Lady Gaga's Telephone music video; the fawning review on website TripAdvisor which contrasts with a hundred other scathing ones. Other brands sell products by recruiting trendsetters whose lifestyles are as covetable as the free clothes and accessories they are given to wear. A number of youth brands are known for fostering relationships with DJs, models and graffiti artists.