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Chiquita To Go Taking Bananas to Fresh New Places 2009.

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Presentation on theme: "Chiquita To Go Taking Bananas to Fresh New Places 2009."— Presentation transcript:

1 Chiquita To Go Taking Bananas to Fresh New Places 2009

2 2 Chiquita To Go Is... Premium single-serve Chiquita Bananas Hand selected by size & shape  Consistently ripe and ready to eat Breakthrough packaging technology Exclusive Stay Fresh TM Pack naturally extends storage and shelf life while providing a greater tolerance for a wider range of temperatures. Retail outlets that receive deliveries once or twice a week can have perfectly ripe bananas every day. A profitable, fresh OPPORTUNITY Bananas are the #1 grocery SKU and the #1 consumed fruit 1. 42% of banana consumers say they would eat MORE bananas if they were made available wherever and whenever they wanted one! 2 Yet, 93% of bananas are currently sold through traditional formats. 1 – 2005 US Economic Research Service 2 – 2004 Strategyn Research

3 3 Addresses consumer desire for on the go healthy food options 400 million bananas are consumed weekly and consumers say they want more! Satisfies consumer consumption preferences 86% of consumers prefer to eat bananas that are all yellow or yellow with green tips 1. Perfectly ripe Chiquita bananas are ready for immediate consumption! Builds consumer confidence Chiquita ranks highest in consumer confidence for nutrition, quality, taste, and freshness 2. Chiquita is the #1 banana brand and one of the top 10 food brands 3. Perfect for Your Consumer 1 – 2002 Research International Banana Color Preference Study 2 – Harris International ATU Study Wave 3-3 2004 3 – 2005 Harris Interactive Consumer Poll

4 4 Traditional Package Seal Opened 7 Days after Store Delivery Chiquita To Go * To ensure the most accurate comparison, boxes were stored at 60 degrees. Stay Fresh TM Pack The all natural Stay Fresh TM pack does NOT alter the bananas in any way – it simply ensures that you have the best possible product available. Extends storage and shelf life. Greatly increases resistance to a wider range of temperatures during transportation. Locks in moisture to keep bananas hydrated. Ensures best product possible by overcoming the supply chain obstacles of time, distance, and temperature. Stay Fresh TM technology controls the amount of O 2 and CO 2 within the pack, extending unopened package storage life up to 7 days over traditional methods. Breakthrough Technology

5 5 Display Offerings and Specifications Display Specifications (L x W x H) Mini : 12.4” x 10.8” x 6.4” Low Profile: 16.5” x 11” x 4.3” MiniLow Profile

6 6 Each participating store on the CTG Program receives a Retail Execution Kit: Care and Handling Instructions UPC Code Sheet Price Sign Static Window Cling Maximizing Sales Price Sign Window Cling Care & Handling Instr. UPC Code Sheet


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