1. Advertising at Hong Kong International Airport SkyPier Handbook
Nov 2009

2. Foreword JCDecaux Transport Hong Kong JCDecaux Airport
No.1 Hong Kong outdoor advertising
Asia’s international financial centre
Main hub in Asia and as major gateway to/from China
Within 5 hours to reach half of the world's population
World’s freest economy
JCDecaux Airport
No.1 worldwide for airport advertising with concessions in 141 airports
1st in Asia airport advertising – 7 airports

3. The Best of The Best: Hong Kong International Airport
Named the world’s best airport more than 25 times in 10 years***
Named ‘World’s Best Airport” for 7 times in 8 years
4th busiest international airport*
1st busiest international airport in Asia*
48.6 million passengers in 2008 Jan to Dec
2008 Awards: World Best Airport**
Sources: *Airport Council International (Last Update on Mar 2009)
**Skytrax 2008
***AAHK 08/09 Annual Report

4. Grand Opening in December 2009
SkyPier
Grand Opening in December 2009
Provide ferry connections between HKIA and Macau and PRC ports
Target departing air passengers
4 state-of-the-art berths for ferries
Airline check-in counters on ferry arrivals level
Retail and F&B outlets on ferry departures level
Connect with Terminal 1 via Automotive People Mover (APM)

5. SkyPier

6. SkyPier Location

7. Ferry Destination
Serve sea-to-air transfer passengers to 7 Pearl River Delta (PRD) ports
Macau
Nansha
HKIA
Dongguan
Zhuhai
Shenzhen Fuyong
Shenzhen Shekou
Zhongshan

8. SkyPier = fantastic passenger growth
SkyPier Passengers
SkyPier = fantastic passenger growth
Up to June 2009, total air-to-sea passengers were over 600,000 annually*
Servicing transfer passengers from PRD area and local passengers who their living circle is around 2hrs within the PRD
More than 70 ferries daily, estimate total passengers over 20,000 per day
Source: *SkyPier Fact Sheet, Oct 2009

9. Escalator to APM Platform
Location Map Level 3, Sea-to-Air Level
From Pier
Passenger flow
(Sea-to-Air)
Escalator to APM Platform
Security Check
Check-in Counters
Baggage Reclaim
12-Sheet Single Sided Free Standing Lightbox x 1
4-Sheet Double Sided Free Standing Lightbox x 4

10. Location Map Level 1, APM Platform
Passenger flow
(Sea-to-Air)
Escalator from Level 3
APM Train
APM Platform
12-Sheet Lightbox on Wall x 4
4-Sheet Single-sided Free Standing Lightbox x 4

11. Lightbox
Mockup photo for reference only.

12. Package Entitlements Qty : 4 faces 12-Sheet Lightbox on Wall
(Display Size: 2975mmW x 1500mmH)
1 face 12-Sheet Free Standing Lightbox
12 faces 4-Sheet Free Standing Lightbox
(Display Size: 1016mmW x 1489mmH)
Target
100% Sea-to-Air passengers
Location
Level 3, Sea-to-Air Level
Level 1 , APM Platform
Early Bird Offer
HK$98,000 gross / 4 weeks / 17 Panels
Pls note that the artwork submission deadline is 19 Nov 2009.
Extra production cost is HK$15,500.
Offer is valid for 2009 only.

13. Contact Us for More Details!
For inquiries, please contact
JCDecaux Transport - Airport Advertising Team
Tel : (852) / (852)
Fax: (852)