1. FINAL MARKETING REPORT ADMA ENGAGE 2014 February 2015

2. AUDIENCE

3. THE MARKETING PLAN

4. WEBSITE - WWW.ADMAENGAGE.COM.AU LAUNCH Totals Sessions10,802 Users7,058 Av. time./session00:01:54 Bounce rate78.24% Top 3 sources1. 2. 3. Top 3 referrals1. 2. 3. Layout replicated Creative Fuel, plus some new sections: Home carousel Speakers Speakers Bio Program Venues Buy Tickets Resources About (new) Advisory board (new) Sponsors Sponsor Kit Sponsors 50 words

5. WEBSITE LAUNCH POST-EVENT Layout replicated Creative Fuel, plus new sections: Home carousel Speakers Bio Sponsor Kit Asvisory board Sponsors page

6. BROCHURE COLLATERAL & PRINT B&T DPS EVENT GUIDE 8050 personalised for mail 1000 non personalised (not used due to program changes 250 Melbourne 250 Sydney Live on Live after main speakers have changed There were 0 sales from this ad (promotional code)

7. SOLUS EMAILS (SALESFORCE & INCNET) LAUNCH 16.09.14 PROGRAM (BROCHURE) 8.10.2014 EB LAST CHANCE 3.11.2014 PROGRAM UPDATES 21.11.2014 Total send15,86913,07820,258382 % Opens32.71%23% 70% Total Click3%1.75%1%31% 4 solus eDMs were sent to support the campaign and promote the event. Best performing was the launch email with 32% open rate There was a solus scheduled the week prior to the event but was canceled due to last minute program changes The 4 th solus was sent to existing delegates to advise them of the latest program changes

8. CROSS PROMOTION – ADMA EMAILS

9. SOCIAL Facebook Google+ Twitter LinkedIn

10. SOCIAL – FACEBOOK RESULTS DATEREACHENGAGEMENTSCTR LAUNCH - Event intro17-24 Sept Syd. 10460 Melb. 9087 32 28 0.41% LAUNCH - # speakers8-15 Oct Syd 4039 Melb. 4095 34 36 0.9% 1.00% EARLY BIRD EXTENDED28 Oct – 3 Nov Syd 2388 Mel. 3513 0.37% 0.36% LAST CHANCE EARLY BIRD 3-8 Nov Syd: 7372 Mel. 6861 18 17 0.25% 0.33% GROUP DISCOUNTS12-17 Nov Syd. 2310 Mel. 2588 7 6 0.48% 0.25% 5 posts across both cities to promote the event. Most successful version included volume of speakers. All speaker’s versions cancelled due to program changes

11. SOCIAL - OTHER DATEREACHCLICKSENGAGEMENT S CTR LINKEDIN – LAUNCH EMAIL LINKEDIN - AST CHANCE EARLY BIRD 11 Nov19361310.75% TWITTER – LAUNCH TWITTER – SPEAKERS TWITTER – AT EVENT GOOGLE+29 SeptN/A000%

12. B&T Buyout Standard MRECs & Leaderboards Anthill Power Retail DISPLAY

13. POWER RETAIL SOCIAL POST & BLOG SOCIAL POST - ARTICLE LOYALTY BLOG

14. PR

15. OFFER CODES AND DISCOUNTS

16. WORKEDDIDN’T WORK PRINT EMAILS PAID MEDIA SOCIAL SEM WHAT WORKED – WHAT DIDN’T WORK