2. What is a Comprehensive Campaign? An intensive, organized fundraising initiative using a sequential process to secure philanthropic gifts (including but in addition to what is currently being raised) from individuals, foundations, and corporations, for specific and compelling purposes and projects having institutional priority, over a specified period.

3. Why a Campaign?  To tell a compelling story about Northeastern  To engage new audience  To create a platform and call to action to raise significant new funds for key priorities  To achieve and sustain a new plateau of giving  To build institutional advancement capacity for the long term  To be a key catalyst for the continuing transformation of Northeastern

4. Northeastern Advantages  Widely considered to be “on the move”  Clear, explicit, and compelling institutional priorities  Strong and experienced leadership  Real world, practical orientation and culture  Global orientation  Rapidly maturing Advancement operation

5. Northeastern Challenges  Culture of philanthropy needs development  Major gift prospect pool is growing and needs cultivation  Hybrid model still in evolution Challenge is to seize opportunities and momentum now, while continuing to identify and build capacity

6. Northeastern’s Unique Investment Initiative Framework Goal Total investment in Northeastern: $1 billion Philanthropy:Not less than $500 million, counting FY08 to FY17 Research:Not less than $500 million, counting FY12 to FY17

7. Northeastern’s Unique Investment Initiative Framework  Looks at total investment by thinking about philanthropy, research funding, and government funding in holistic way  Enables Northeastern to consider a goal of no less than $1 billion over a 10-year period  Mission driven:  Incorporates the adoption of the academic plan as a starting point for securing the vision for the future  Galvanizes the entire community  Reflects the unique character of Northeastern

8. $500 million in philanthropy to enhance: Student Support and Financial Aid:$200 million Faculty Advancement and Expansion:$200 million Innovation in Education and Research:$100 million

9. Campaign Timeline