1. The Social Media in CBC Programmes – Results from the INTERACT Seminar in Vienna (25/26 May 2009) Dorothee Fischer, Communication and Project Development Officer, IP Valencia 16 June 2009 | Bruxelles, Belgium

2. INTERACT PROGRAMME: OBJECTIVES INTERACT Objectives  to improve the efficiency and effectiveness of European Territorial Cooperation Programmes  to act as an exchange platform  to share expertise and experience  to build up capacities among INTERREG and network programmes (URBACT, INTERREG IVC, ESPON)  to create a community of actors involved in European Territorial Cooperation (MAs, JTSs, hosting authorities, certifying authorities, audit authorities, Monitoring and Steering Committees….)

3. INTERACT PROGRAMME: MAP Regional focus approach IP Valencia IPs Turku (FI), Viborg (DK) Vienna (A) INTERACT Secretariat Bratislava (SK)

4. EVENT IN VIENNA Networking and Learning Event for CBC Communication Officers, Vienna, 25/26 May 2009  30 participants from the “IP Valencia, Vienna and Viborg zones”  aim: to get to know each other, analyse the programme’s needs with respect to their communication activities and learn and exchange on media strategy issues  mixture of interactive discussions and experts’ input  online/social media no main focus, but a recurring element in the presentations and discussions  also identified as need to intensify trainings and workshops on the Topic

5. RESULTS OF THE MAIN DISCUSSIONS Digital divide  Some programmes very advanced: they have very elaborate websites, use videos, blogs, know all the tools  for others this is a complete new jungle and often they do not even possess a real website, nor have designated a communication officer full-time (so, also a question of time- constraint!)

6. RESULTS OF THE MAIN DISCUSSIONS Fast-changing world  Online media becoming more popular than traditional media with new websites and tools emerging every week  It is difficult to keep track of all the new tools available (information overkill!)  Some tools turn out to be “bubbles”: - Second Life - some social networks are rather regional…

7. INTERACT AND SOCIAL MEDIA/ONLINE TOOLS How the INTERACT Programme is using web 2.0 tools

8. INTERACT AND SOCIAL MEDIA/ONLINE TOOLS How the INTERACT Programme is using web 2.0 tools

9. INTERACT AND SOCIAL MEDIA/ONLINE TOOLS How the INTERACT Programme is using web 2.0 tools

10. INTERREG GENERAL SOCIAL MEDIA/ONLINE TOOLS More general online tools

11. INTERREG GENERAL SOCIAL MEDIA/ONLINE TOOLS More general online tools

12. POSSIBLE TOOLS FOR THE FUTURE Possible tools for the future: Digg

13. POSSIBLE TOOLS FOR THE FUTURE Possible tools for the future: Blogs

14. POSSIBLE TOOLS FOR THE FUTURE Possible tools for the future: Technorati

15. POSSIBLE TOOLS FOR THE FUTURE Possible tools for the future: Micro-blog: Twitter

16. MAIN MESSAGES/DEBATES Main messages/Debates  Waste of time and money vs. time and money saved (e.g. in comparison with publications; tools are for free…)  Don’t forget who your target audiences are (new media can help To reach general public, but may be useless with politicians!)  Don’t forget what your message is and make use of your projects/ human interest stories/success stories  Don’t follow all the “trends”  Although tools are easily available, make sure you guarantee a mininum standard (e.g. broadcasting quality, photos)

17. MAIN MESSAGES/DEBATES Lesson learned An online strategy should be part of your overall communication strategy and communication plan!!

18. “New Tool”: Flutter http://www.youtube.com/watch?v=BeLZCy-_m3s&feature=fvst Thank you! www.interact-eu.net