1. Leadership That Lasts The Personal Dimensions of Leadership Dr. Ray Smilor Senior Fellow The U.S. Russia Center for Entrepreneurship

2. Agenda  Show authenticity  Create trust  Exude optimism 2

3. “Leadership is authentic self expression that creates value.” Jim Cashman Leadership from the Inside Out Authenticity 3

4.  Identify your uniqueness Be Authentic 4

5.  Identify your uniqueness  Expose a vulnerability  Be consistent  Establish your “potent point of view” Be Authentic 5

6. Potent Point of View “Never give up. Never give up. Never! Never!” - Sir Winston Churchill 6

7.  “The customer first, last and always.”  “Every phone call will be answered by a real person!”  “Nobody says, 'That’s not my job!'” Potent Point of View 7

8. Trust “Trust is a pragmatic, tangible, actionable asset that you can create.” Stephen M.R. Covey The Speed of Trust 8

9. Communicate  Talk honestly  Demonstrate respect  Keep commitments Create Trust 9

10. Inspire  Show loyalty  Be accountable  Deliver results Create Trust 10

11. The more difficult the task and the greater the pressure, the more important optimism is to the success of every endeavor. – Martin Seligman Learned Optimism Optimism 11

12. Be Optimistic  See for yourself  Focus on talents, not weakness of others  Label differently 12