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Social Media in Practice: The MTW Experience Emma Aldrich Maidstone and Tunbridge Wells NHS Trust 01622 224647.

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Presentation on theme: "Social Media in Practice: The MTW Experience Emma Aldrich Maidstone and Tunbridge Wells NHS Trust 01622 224647."— Presentation transcript:

1 Social Media in Practice: The MTW Experience Emma Aldrich Maidstone and Tunbridge Wells NHS Trust emma.aldrich@nhs.net 01622 224647

2 What we use: Blog:mtwlibrary.blogspot.co.uk Twitter:#mtwnhslibrary Netvibes:www.netvibes.com/mtwlibrarywww.netvibes.com/mtwlibrary Wiki:Pilot project for Leadership Faculty

3 Blog Started in 2005 Slow start – only made 70 entries in the first three years Use it for: – Advertising new resources – Information about trials – Book Club, Film Club – Changes to scheduled opening hours/ events

4 Blog Change the style every few years

5 Blog Lots of links to and from our website plus links to other key resources

6 Blog 10260 page views so far……

7 Blog Google analytics help us to see its value and help us to understand what our users want

8 Twitter We cheat……. – Use twitterfeed to reproduce all blog posts and send them to our twitter account automatically. Currently have 16 followers Improving now our Trust has a Twitter and Facebook presence, but blocked on the Trust Network!

9 Netvibes Started the site in 2010. Slow growing – Get uptake from specific departments with named leads – Tailor each tab to the needs of the department – Promote at top levels as much as possible, via Local Faculty Groups – Strip it back – don’t get carried away! – Can use tools like Yahoo Pipes to blend feeds

10 Netvibes

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13 Wiki Recognition of skills in using social media Start a wiki for the Leadership Faculty Group – Pilot phase – Review next week – Uncertain of interest/ uptake – Will offer to other departments/ faculties if a success

14 Reflection….. Sometimes feel we are more interested in the technology/ potential than in what it can actually deliver with it Know when to give up (GP VTS Google Group) Still believe that even if only a handful use the pages and sites we have set up, we may reach otherwise unavailable groups


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