1. 1 Pharos University in Alexandria Faculty of Mass Communication Media Operations & Management RTV 305 Mr. Ahmed Ibrahim Mr. Ahmed Ibrahim Week #:1 Lecture #:1

2.  This course provides students with an overview of the principles, theory and practices of mass media institutions within the current society. Product considerations, Constitutional underpinnings, leadership, technology within the workplace, budgeting issues, and market analysis are covered. 2

3.  5% for Assignments  5% for Attendance  10% for Quiz  20% for Mid-term exams  60% for Final exam 3

4.  To gain a critical view of the theoretical approaches in media management;  To gain a n overview of media economy  To derive indicators affecting media business dynamics  To understand the legal environment affecting media operations  To understand the principles of financial planning in media industry  To identify typical financial problems of media companies and projects  To understand the key areas of corporate organization interaction with other divisions  To provide insights into the reasons behind management decisions  To orient students with different ownership systems  To explain the complex business operations 4

5.  To understand the Model’s definition  To understand the theory's definition 5

6.  The organization and coordination of the activities of an enterprise in accordance with certain policies and in achievement of defined objectives.  The act or manner of managing; handling, direction, or control.  The act or art of managing; the manner of treating, directing, carrying on, or using, for a purpose; conduct; administration; guidance; control; as, the management of a family or of a farm; the management of state affairs. 6

7.  Planning  Organizing  Leading  Controlling 7

8.  Top-level managers  Middle-level managers  First-level managers 8

9. 1. Define management? 2. What are the different Levels of management? 3. Compare between the functions of management? Fall 2010/2011 9 Introduction to Journalism course. By: Ahmed Ibrahim

10.  Assignment Number: 1  Assignment Title: discussing the meaning of Media Management.  Assignment Description: reading  Supervised by : Mr. Ahmed Ibrahim  Student chosen for the assignement: Individual.  Assignment due date: next practical session

11.  Visjak, A. Ringlstetter, M., 2003. Media Management: leveraging content for profitable growth, Springer.  Wicks, J. George, S. Hollifield, C. A. Lacy, S. Broadric Sohn, A., 2006. Media Management: A Casebook Approach, Wiley.  Doyle, G. (2002) Understanding Media Economics. London, Thousand Oaks, CA and New Delhi: Sage.  Hallin, D.C. and P. Mancini (2004) Comparing Media Systems: Three Models of Media and Politics. Cambridge and New York: Cambridge University Press.  http://www.businessdictionary.com 11