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George M Garrity NamesforLife, LLC Michigan State University call things by their right names The beginning of wisdom is to Copyright ⓒ 2011 NamesforLife,

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Presentation on theme: "George M Garrity NamesforLife, LLC Michigan State University call things by their right names The beginning of wisdom is to Copyright ⓒ 2011 NamesforLife,"— Presentation transcript:

1 George M Garrity NamesforLife, LLC Michigan State University call things by their right names The beginning of wisdom is to Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

2 The importance of names Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

3 Jonesia acuminataJonesia sarocaJonesia denitrificans Dinish ValkeManfred Rohde Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

4 Bacillus rossiusBacillus subtilis KanikojamanRemo Angelini Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

5 The problem with names Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

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7 The impact on STM publishing Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

8 The novel solution Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

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12 SOAP Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

13 An exciting development Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

14 Minimize disruption to workflow presentation cost downstream impact Maximize exposure retention on site © Pixeltopia Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

15 Subscription service publishers compositors web hosts Custom versions look and feel content presentation custom messaging © Pixeltopia Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

16 Is that all there is? Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved

17 We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesizers, people able to put together the right information at the right time, think critically about it, and make important choices wisely. Edward O. Wilson We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesizers, people able to put together the right information at the right time, think critically about it, and make important choices wisely. Edward O. Wilson www.namesforlife.com garrity@namesforlife.com Copyright ⓒ 2011 NamesforLife, LLC. All rights reserved


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