1. CLEAR 2008 Annual Conference Anchorage, Alaska Best Practices in Marketing Fri Sep 26/08 – 7:15am Tom Gottlieb, Vice President Regulatory Solutions Versa Management Systems Inc.

2. CLEAR 2008 Annual Conference Anchorage, Alaska Feature Video Presentation What should you expect from State Government? …More than you thought.

3. CLEAR 2008 Annual Conference Anchorage, Alaska A Marketing Program for eAccessNY What is eAccessNY ? A new suite of on-line services for Real Estate Brokers and Salespersons, Applicants, Schools and Public Citizens. Launched April 1, 2008 … with 100% adoption rate! Here’s how.

4. CLEAR 2008 Annual Conference Anchorage, Alaska A Marketing Program for eAccessNY Advertise: Every contact is a selling opportunity Call center, IVR, schools, associations Create & distribute a quality brochure Use a professionally designed logo (brand) Newspaper articles Trade/Association Newsletter articles

5. CLEAR 2008 Annual Conference Anchorage, Alaska A Marketing Program for eAccessNY Inform your customers: Leverage your web site Clear renewal notice Information letter Aim for grade 3 level instructions Include Frequently Asked Questions

6. CLEAR 2008 Annual Conference Anchorage, Alaska A Marketing Program for eAccessNY Prepare for success: Allow yourself lots of time – then double it Take extra care with payment process Train your staff Automate password reset Test Test some more Did I mention testing?

7. CLEAR 2008 Annual Conference Anchorage, Alaska A Marketing Program for eAccessNY Driving high adoption rates Legislate it ! Make it harder to renew by paper Emphasize the benefits Use every contact opportunity to sell Don’t use convenience fees

8. CLEAR 2008 Annual Conference Anchorage, Alaska Speaker Contact Information Tom Gottlieb, Vice President Licensing Solutions Versa Management Systems, Inc. www.versasys.com tgott@versasys.com Toll free: 1-888-232-0224