1. Sharing Information with the Customer Labels

2. Three Kinds of Labels Brand – name, mark, character, etc. Descriptive – use, performance, ingredients, care instructions Grade – quality of the product

3. Labeling Laws Fair Packaging and Labeling Act of 1966 Must be truthful Must tell weight (in traditional and metric) Must list main ingredients Coca-Cola pulled in Italy – secret ingredient

4. Labeling Laws Continued Federal Nutrition Labeling and Education Act 1994 Must provide nutritional information Compared to standard daily calorie intake of 2000 Requires health warnings Federal Trade Commision Care Labeling Rule – textiles (clothes) must include care instructions Environmental Guidelines Recylced Biodegradable Ozone safe