1. Golden Glow Candles, Inc. Improvements of the Golden Glow Candle Making Kit ® Prepared by: Team Communicators

2. Presentation Outline Introduction Introduction Growing number of customer concerns with the company’s candle making kit. Growing number of customer concerns with the company’s candle making kit. Purpose Purpose Address customer concerns with the company’s candle making kit. Address customer concerns with the company’s candle making kit. Research Research Investigate the effectiveness and cost of redesigning the candle making kit. Investigate the effectiveness and cost of redesigning the candle making kit. Recommendation Recommendation Replace existing candle making kit with a new design. Replace existing candle making kit with a new design.

3. Introduction: Customer Dissatisfaction Increasing number of emails and letters with customers’ concerns: Increasing number of emails and letters with customers’ concerns: Environmental safety Environmental safety Stronger scents Stronger scents Wider variety of colors Wider variety of colors Confusing instructions Confusing instructions

4. Purpose: Address Customer Concerns It is the company’s responsibility to insure customer satisfaction. It is the company’s responsibility to insure customer satisfaction. Research and experimentation is conducted by the design department, Team Communicators. Research and experimentation is conducted by the design department, Team Communicators. Areas to research: Areas to research: Environmental safety Environmental safety Increase in scent and colors Increase in scent and colors Ease of candle kit instructions Ease of candle kit instructions

5. Research: Environmental Safety Soybean Wax Soybean Wax Biodegradable. Does not emit toxins while burning. Slower burning. Renewable resource. Stimulates economy by providing income for local farmers. (www.keetsa.com)www.keetsa.com (www.candlesoylutions.com)www.candlesoylutions.com

6. Research: Variety of dye Colors Combinations from dye colors the company already uses created: Combinations from dye colors the company already uses created: Purple Purple Green Green Orange Orange (www.tomsonedu.com)www.tomsonedu.com

7. Research: Stronger Scent With the change from paraffin wax to soybean wax, the candles will burn more slowly causing the candles to give off a stronger scent. With the change from paraffin wax to soybean wax, the candles will burn more slowly causing the candles to give off a stronger scent.

8. Research: Candle Kit Instructions Previous Instructions: Previous Instructions: Hard to follow. Hard to follow. Cluttered on one page. Cluttered on one page. No illustrations. No illustrations. Did not list kit components. Did not list kit components. Steps were not numbered. Steps were not numbered. New Instructions: New Instructions: Flip book style Components listed on one page. Instruction steps on their own page and numbered. Retested for accuracy.

9. Recommendation Create new, improved candle making kit for the company. The kit will include: Create new, improved candle making kit for the company. The kit will include: Easy to follow instructions. Easy to follow instructions. Pouring Pot Pouring Pot Thermometer Thermometer Glass jars and molds Glass jars and molds Soybean wax Soybean wax Candle wicks Candle wicks Fragrance oils Fragrance oils Wax dye Wax dye Pot holders Pot holders (www.candlesoylutions.com)www.candlesoylutions.com

10. Conclusion By making a few minor changes to the Golden Glow Candle Making Kit ® the company will: By making a few minor changes to the Golden Glow Candle Making Kit ® the company will: Increase customer satisfaction Increase customer satisfaction Save money in the manufacturing process Save money in the manufacturing process Provide a quality, environmentally safe product that will increase sales. Provide a quality, environmentally safe product that will increase sales.