1. © Yankelovich, Inc. 2006 The Segmentation Company a division of Yankelovich © Yankelovich, Inc. 2008 The Segmentation Company a division of Yankelovich 1 Health Risk Appraisals Report - Survey Highlights About 9 out of every 10 U.S. adults would value information that could accurately predict whether they are at risk for developing future health problems. –The oldest segment of the population (65+) is most likely to say such information would not be valuable (21%, compared to 12% for the total population). Americans overwhelmingly say that if this information indicated they were at medium to high risk for developing health problems, they would be either very (69%) or somewhat (25%) motivated to make changes in their lives. –The youngest segment of the population (18-24) is most likely to say they would be very motivated (84%), while the oldest segment is least likely (53%). Three out of four say periodic reminders and motivational tips would be helpful when trying to make changes in their lives after learning of such risk. –Those between age 18 and 44 would most likely find such information helpful. Nearly all adults say they know their weight (93%), while three out of four say they know their blood pressure (76%). Other personal health statistics are not as well known. –Older and more affluent adults are more likely to say they know their personal health statistics. –One exception is BMI, where younger adults are more likely to say they know their figure.

2. © Yankelovich, Inc. 2006 The Segmentation Company a division of Yankelovich © Yankelovich, Inc. 2008 The Segmentation Company a division of Yankelovich 2 Eighty-seven percent of U.S. adults say this information would be either “very” or “somewhat” valuable. If you could get information that would accurately predict whether you are at risk for developing health problems within the next few years, such as diabetes or heart disease, how valuable would you find this information? Would it be… Americans Would Value Information that Can Predict Risk for Developing Health Problems 87%

3. © Yankelovich, Inc. 2006 The Segmentation Company a division of Yankelovich © Yankelovich, Inc. 2008 The Segmentation Company a division of Yankelovich 3 Only 5% of U.S. adults say they would be “not very” or “not at all” motivated to make changes in their life if such information indicated they were at risk. Assume that this information indicated that you were at a medium or high risk for developing health problems, how motivated would you be to make changes in your life such as losing weight, eating healthier, exercising more, or reducing stress? Would you be… If Found to Be at Risk, Nearly All Say They Would Be Motivated to Make Changes in Their Life 94%

4. © Yankelovich, Inc. 2006 The Segmentation Company a division of Yankelovich © Yankelovich, Inc. 2008 The Segmentation Company a division of Yankelovich 4 Three Out of Four Americans Would Find Periodic Reminders & Motivational Tips Helpful While one-in-four believe they would be either “not very” or “not at all” helpful. While trying to make any of these changes, how helpful would it be to get periodic reminders or motivational tips to keep you on track? Would it be… 74%

5. © Yankelovich, Inc. 2006 The Segmentation Company a division of Yankelovich © Yankelovich, Inc. 2008 The Segmentation Company a division of Yankelovich 5 Weight and Blood Pressure Are the Most Commonly Known Personal Health Statistics For each personal health statistic, please tell me whether or not you know your number. Do you know your… % Saying “Yes” Only half of Americans know their total cholesterol level. BMI and both HDL & LDL cholesterol levels are less commonly known.

6. © Yankelovich, Inc. 2006 The Segmentation Company a division of Yankelovich © Yankelovich, Inc. 2008 The Segmentation Company a division of Yankelovich 6 Objectives and Methodology On behalf of CIGNA, TSC, a division of Yankelovich conducted a survey to: –Gauge U.S. adults’ value of information that predicts risk for developing health problems. –Understand how helpful motivational tips and periodic reminders would be for those trying to make changes in their lives. –Learn how well known certain personal health statistics are in the general population. Telephone interviews were conducted among a national probability sample of 1,000 adults comprising 500 men and 500 women 18 years of age and older, living in private households in the continental United States. This random-digit-dial sample is fully replicated and stratified by region. Only one interview is conducted per household. All sample numbers selected are subject to up to four attempts to complete an interview. The interviews took place between the 14 th and 17 th of March, 2008. Data are weighted by age, gender, geographic region, and race, to ensure reliable and accurate representation of the population. The sampling error for this survey is +/- 3%.