1. 1 Vermont/New Hampshire/Maine ATIS “Yellow Pages” Standards Presented to ITS National Conference Session 39 Deploying ITS Standards: Real-Life Experiences June 6, 2007 Robert T. White Vermont Agency of Transportation 1

2. 2 Background In 2002 as part of a collaborative effort with Vermont, Maine and New Hampshire (“TRIO”) the 3 states undertook a project to develop ATIS Standards for Traveler Information “Yellow Pages.” The ATIS standards would enable the 3 States to share Traveler Information seamlessly across their respective Traveler Information websites. TRIO Tourism departments would spearhead the effort with the goal that the standards could be adopted nationwide. TRIO would analyze existing Traveler Information message delivery mechanisms and standards. TRIO would utilize or conform to existing ITS Standards.

3. 3 Background (cont’d) 2003 Tourism Departments for Vermont, Maine, and New Hampshire met to discuss integrating tourism websites. Analysis of existing ATIS Standards implemented and none found to supplement requirements. ITS standards compliant (J2353/J2354) analyzed. Yellow Pages and Yellow Book features examined. Consultant contracted to develop ATIS Standards for TRIO (Vermont, New Hampshire, Maine).

4. 4 TRIO Final Goal True Regional Data Sharing Web Services CARS VT Tourism NH Tourism ME Tourism Lodging/Dining Attractions Events Shopping Recreation Itinerary Planner Mapping/Directions Road Conditions VermontVacation.com VisitNH.gov VisitMaine.com Lodging/Dining Attractions Events Itinerary Planner Road Conditions Lodging/Dining Attractions Events Recreation Itinerary Planner Road Conditions 511

5. 5

6. 6 Analysis: J2354 Messages This class diagram shows the definitions of the J2354 search messages. In the analysis, it was unclear why some elements were repeated in messages, while others were left out; It was agreed the best solution was a consolidated approach.

7. 7 Yellow Book/Yellow Pages Analysis Information provided straight forward in alphabetical order. No uniformity in how lodging and dining are classified and presented in different states. Could not readily adapt to seasonal listings of events and attractions. Charged for extra services such as secondary classification, pictures, extra wording, website listings, etc. No way to search across state boundaries. Limited mapping. Limited to little or no driving directions.

8. 8

9. 9

10. 10 National American Industry Classification System - NAICS After brainstorming, it was determined that best way to develop standards and message sets that would meet all states needs was to follow the NAICS codes. NAICS was developed in 2002 jointly by the U.S., Canada, and Mexico to provide new comparability in statistics about business activity across North America. NAICS codes included all elements and classifications needed to develop a fully functional and compatible set of ATIS Standards message sets. Next steps were to follow the NAICS code structure and incorporate the best of J2354, Yellow Book, and Yellow Pages data structures into the new standard.

11. 11

12. 12

13. 13 Message Classification Simplification States agreed to simplify the classification of messages to the following: 1.Directory Request Message (Input) 2.Directory Location Request Message 3.Directory Name Request Message 4.Directory Search Request Message 5.Directory Entry/Reply Message (Output) Following the J2354 standard the following block diagram for data flow was created.

14. 14

15. 15 ATIS Standards targeted audience To ensure the standards addressed and met the needs of the targeted audience, the traveling public, the states agreed to further narrow the messages sets to the most identifiable elements: 1.Dining 2.Accommodations 3.Attractions 4.Tourism Events 5.Shopping/Retail 6.Recreation 7.Info-Organization (others)

16. 16

17. 17

18. 18

19. 19

20. 20

21. 21

22. 22

23. 23 ATIS Standards Adopted The developed standards were approved and adopted by TRIO in 2005. Vermont was the first state to implement the standards into it’s Traveler Information website (VermontVacation.com). Website includes Attractions, Dining, Lodging (Accommodations), Shopping, Recreation, and Events.

24. 24 VermontVacation.com

25. 25 VermontVacation.com

26. 26

27. 27 ATIS Standards Next Steps Maine and New Hampshire are currently working on implementing the standards into their tourism traveler information websites. Discover New England (DNE) States (Vermont, Maine, New Hampshire, Connecticut, Massachusetts, and Rhode Island) have agreed to implement the new standards in an effort to create a single website that will share traveler information from all 6 states. Standards are free and available to any state! SAE-ATIS Committee recommendation/adoption of the standards. I-95 Corridor Coalition adoption. National adoption.

28. 28

29. 29

30. 30 Visit Vermont! Thank you for your time and attention! Contact Information: Robert T. White RobertT.White@state.vt.us 802-828-2781