1. 2010 Yoplait ® Save Lids to Save Lives ® Susan G. Komen for the Cure ® Affiliate Tool Kit

2. 12 years and going strong! Yoplait ® salutes and thanks Susan G. Komen for the Cure ® Affiliates for their support of our signature pink lid Save Lids to Save Lives ® program. We are so grateful for your partnership and we are so proud to be your partner! Thank you for all that you do everyday in the fight against breast cancer! Yoplait has donated more than $25 million to the breast cancer cause through our Save Lids to Save Lives program and our national presenting sponsorship of the Race for the Cure series. 2010 marks our 12 th year of Save Lids to Save Lives and this year we have raised our donation goal to $1.6 million*! *Yoplait will donate 10¢ per lid up to $1.6 million to Susan G. Komen for the Cure for each pink lid received by December 31, 2010 (guaranteed $500,000 minimum.)

3. How Affiliates Benefit Susan G. Komen for the Cure Affiliates can benefit from Save Lids to Save Lives in two ways: 1) Total Program Donation Allocation to Affiliate Areas Pink lids will be on Yoplait yogurt products in September and October. Collect pink lids – and encourage your network to collect pink lids – and mail them in by 12/31/10 to Save Lids to Save Lives, P. O. Box 420704, El Paso, TX 88542-0704 Lids submitted are tracked by return address zip codes, which allows a percentage of the total amount of donated funds to go directly to each sender’s local Komen Affiliate. 2) Affiliate Incentive Program For the third year, Yoplait will have a goal-oriented program to encourage Affiliates to collect more lids. This year the goal is even more obtainable…Yoplait will reward all Affiliates who reach their goal of a 10% increase in their lid collection over the 2009 collection with a $100 gift card. *Yoplait will donate 10¢ per lid up to $1.6 million to Susan G. Komen for the Cure for each pink lid received by December 31, 2010 (guaranteed $500,000 minimum.)

4. How Yoplait Can Help We are here to help! The following materials are available for your Affiliate: 1) Save Lids to Save Lives Planning Kit (Flash drive) In addition to this toolkit you are reading, Yoplait has included the following items on this flash drive: Fact sheet, planning calendar and press release Posters, desktop wall papers, iron-on and site badges Yoplait logos and product pictures 2) Collection Kits Yoplait will send 10 Save Lids to Save Lives posters, 5 large collection bins and 30 small collection bins to you to use in your community. You will receive the kits from Yoplait by early August. Note: Extra materials are available, however, quantities are limited; please email us if you would like additional materials at savelids@powerpact.com.savelids@powerpact.com

5. How Yoplait Can Help 3) Online Tools at YourLidMatters.com Our website is a great place to go to encourage your friends, family, colleagues and community members to become involved. Create a lid collection team, send e-cards and download more collection tools. Visit YourLidMatters.com to learn more!YourLidMatters.com 4) Lid Collection Ideas and Inspiration The following pages include tips for how you and your Affiliate can become involved in lid collection efforts. We’re also thrilled to share the example of the Ozark Affiliate which has gone above and beyond to collect pink lids. Thank you Ozark for your inspiration and support!

6. Lid Collection Drive Tips Engage your Community –Promote lid collection at local high schools and ask for lids to be brought to high school football games where cheerleaders manage the lid collection before the game –Encourage your local community to collect lids by quantifying what their lid collection means. If X,XXX lids (10¢ per lid) are collected, this will cover the costs of one mammogram for someone in your community, etc. –Place collection bins in high traffic areas such as movie theaters, libraries, gas stations, community centers, doctor offices, hospitals, local restaurants, mobile mammography vans, schools, malls, office lunchrooms, grocery retailers, churches, hospitals, breast imaging centers, fitness centers, etc. –Hold a kick-off breakfast for Komen volunteers –Encourage local groups to collect lids: knitting groups, play groups, book clubs –Create lid collection contests among schools/classes, troops and sororities –Distribute the provided SLSL press release to local media partners and mention lid collection at all fall events

7. Lid Collection Drive Tips Digital Engagement –Send email blasts to participating groups during September and October asking them to collect pink lids; in November remind them to send in their lids –Remind your community to collect lids through “call to action” messages on your Facebook page and on Twitter; make sure they are aware the lids collected locally = local $$ to your Affiliate –Include Save Lids to Save Lives ® reminders and messages in your e-newsletters –Create a “Yoplait Pink Lid Collection Goal” on your Race registration page under the donation amount. Encourage Race participants can pledge how many lids they will collect and bring on Race day (this would work for teams as well) –Promote a lid collection contest for Race teams on your Affiliate website. Race teams are challenged to collect lids and to bring them on Race day - the team (captain) that collects the most lids will receive a thank you gift from Yoplait that can be presented onstage

8. Lid Collection Drive Tips Find Partners –Partner with local businesses to offer a discount on services for shoppers who bring in 20 or more lids –Partner with local post offices to collect lids. Provide post offices with collection bins and encourage people in your community to save lids and put the clean lids in a zip lock bag/envelope that will be collected from their mail box by their mail man –Partner with a radio station to do an on-air lid drive –Find a local sponsor to match in dollars what you collect in lids –Partner with a local TV station to encourage lid collection through announcements on TV Don’t forget: Remind everyone to include their return address when sending in their lids!

9. Inspiration: Ozark Placed Save Lids to Save Lives Collection bins throughout the community –Lunch rooms of large local corporations like Walmart, Tyson and GB Hunt –Cafeterias of major hospitals in the Affiliate service area –Various retail outlets Unique programs to support Save Lids to Save Lives –Incorporated lid collection in three major Affiliate events during the month of October Pink Ribbon Luncheon Paint the Park Pink Pink Trash Ball –Partnered with local TV station and anchor Neile Jones to encourage the community to collect pink lids Included Save Lids to Save Lives information in marketing and public relations campaigns –Monthly e-newsletter during the months of September to December to remind community to collect pink lids

10. Thank you for your continued support and for all you do in the fight against breast cancer. Together, let’s make every lid matter! Your Friends at Yoplait For more information contact us at savelids@powerpact.com