1. The Information School at the University of Washington LIS 549 U/TU: Intro to Content Management Fall 2003 * Bob Boiko * MSIM Associate Chair CM And the Org

2. The Information School at the University of Washington LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair How do orgs come to CM? A global retailer A Fortune 50 technology company A non profit portal A leading software manufacturer A public agency

3. The Information School at the University of Washington LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair A Global Retailer Lots of existing systems to integrate A major merger to accommodate Support for Corp and the stores Management confusion (document, content, asset) Need to prove ROI to get $

4. The Information School at the University of Washington LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair A Fortune 50 Technology Company Enormous diversity of authors No enterprise-wide organization Lots of existing implementations Ownership confusion (IT, Corp, Biz units) Need to distribute contribution and publishing

5. The Information School at the University of Washington LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair A Non Profit Portal Need to leverage capitol now against running expenses later Need to build comprehensive but extensible metadata model Have to convert and tag lots of initial content Have to envision, build and support true community

6. The Information School at the University of Washington LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair A Leading Software Manufacturer Lots of smart people with their own home grown systems Lots of outputs and needs for sharing Need to create an enterprise representation of content types and their structure Need to begin to drive not follow content creation

7. The Information School at the University of Washington LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair A Public Agency Funding by levy Just entering the digital age Competing siloed data initiatives Want an “Information Commons” Religious techies

8. The Information School at the University of Washington LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair What’s a CM strategy like? Business Content Technology Process

9. The Information School at the University of Washington LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair Business Know where you are at and where you are going Base it on real business need

10. The Information School at the University of Washington LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair Content Know your pain Organize and standardize content

11. The Information School at the University of Washington LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair Technology Move Content Standardize Input and Output

12. The Information School at the University of Washington LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair Process Plan before you build before you plan again Take an enterprise perspective