3. GermanyUKMexicoSouth Korea Russia GeneralsParents All (7-49) Kids % Aware Generals Parents All (7-49) Kids % Have played the game US All data among moviegoers; “% have played the game” can refer to any Angry Birds game

5. (Int’l only) 2012 We tested ANGRY BIRDS against 14 competitive franchises US release dates shown 2005 2010 2000 20102009 2011 2009 1998 19761999 2007 1949 1933 1974

6. US data shown; Data among awares Action-Packed Strange Cute Smart

7. Among awares; Scores based on global averages; Candy Crush Saga scores do not include US Properties with established TV or film content are more easily imagined as movies

8. top tier franchise This is a top tier franchise that is well-known and liked in several key territories. strong narrative Establishing a strong narrative – and giving the rich personalities characters rich personalities – will be crucial next steps. Familyaudiences Family audiences comprise the core base for the movie. consistent brand identity Angry Birds has a consistent brand identity across markets that emphasizes fun and funny gameplay.