1. It May Be True, but Is It Effective? Myths, Mythology, Misunderstandings, and Business Cases

2. What is Good for the Goose…? Tailored messages Match audience to tone and content Lots of different business cases and justifications out there W3C http://www.w3.org/WAI/bcase/http://www.w3.org/WAI/bcase/ NCDAE http://www.ncdae.org/goals/actionpaper.phphttp://www.ncdae.org/goals/actionpaper.php Karl Groves http://www.karlgroves.com/category/accessibility- business-case/http://www.karlgroves.com/category/accessibility- business-case/ AbilityNet http://www.abilitynet.org.uk/blog/making-business- case-accessibilityhttp://www.abilitynet.org.uk/blog/making-business- case-accessibility

3. Conversation Time to chime in! State business case point Discuss best audience(s), efficacy Suggest change and improvement

4. Ethics Accessibility is the right thing to do.

5. Search Engine Optimization Accessibility will help to improve SEO.

6. Student Retention Accessibility will help us attract and/or retain students.

7. Staff Hiring and Retention Accessibility will help us attract and/or retain staff.

8. Risk Management Accessibility will lower our risk profile.

9. Ease for Content Creators Accessibility will make it easier for content authors to author content.

10. Maintenance Accessibility makes code and websites easier to maintain.

11. Compliance Accessibility is required by the ADA, Rehabilitation Act, state law, etc.

12. Universal Design Accessibility benefits everyone that uses our stuff.

13. Analogies Accessibility is like information security, Title IX, privacy (HIPAA, FERPA), etc.

14. Thank you! Rob Carr, Oklahoma ABLE Tech @OKABLETech, @rgcarrjr rgcarr@okstate.edu