1. Mahindra Khiladi No. 1 Integrated Initiative using ATL/BTL

2. Objective Backing the Heroes of India by Shaping Future Olympic Players

3. Strategy Bring Together the 3 Three Key Stakeholders M&M Tractors Youth Agriculture Rural Sports – A Networking of Youth & Sports For Long Term Seeping of Agriculture

4. Approach An Initiative to Call out the Sportsperson in Rural Youth Evoking the Sports spirit (Passion) Showing the Progressive Path (Passion & Living)

5. Exposing the Young generation to the global peripheral From Villages to Olympics Mahindra Khiladi No.1 2010 2011 2012 Village level District level State level

6. Integration of ATL & BTL Mediums Building the Grandeur of the Initiative for Amplified Impact Print Media Association with Sports Association - Nehru Yuva Kendra Sangathan Association with Local Youth Bodies - Swatantra Yuva Mandal District Level Authorities Representation Pre-Publicity Mobile Miking One on One Invitation Visibility Drives Registration Counters OOH Media

7. Result Empowered Youth Rural Sports Development M&M’s Bond with the TG