1. It’s Not About the Data Anymore…. Scott Oppmann, Manager Application Services Division Oakland County Information Technology

2. County Overview Located 30 miles north of the City of Detroit 62 local governmental units (CVTs) Located 30 miles north of the City of Detroit 62 local governmental units (CVTs) 910 square miles and 450,000 parcels 2000 Census population of 1.2 million 910 square miles and 450,000 parcels 2000 Census population of 1.2 million Added $50 billion in property value in the last five years Added $50 billion in property value in the last five years County budget is approximately $500 million 4.19 mills – lowest county rate in Michigan County budget is approximately $500 million 4.19 mills – lowest county rate in Michigan Central IT Dept under County Executive 150 Employees plus Contract Resources Annual Budget approximately $40 Million Central IT Dept under County Executive 150 Employees plus Contract Resources Annual Budget approximately $40 Million

3. Organizational Context Growing suburb with a rich set of natural and cultural features Like many suburban communities, wrestling with: –Infrastructure Costs –Natural Feature Preservation –Quality of Life –Business Attraction / Retention –Homeland Security –Budget Constraints (integrated services & systems)

4. Technology Vision Common taxpayers – County and CVTs; ISD and school districts Enterprise deployments Promote data integration – Horizontal – Vertical Recognize full range of benefits Promote “Information Capital”

5. Early 1990sMid 1990sEarly 2000s Disparate Base Map Data Multiple Software Platforms Lacked Central Coordination Specialized Hardware Limited Data Sharing Limited Impact on Business Processes Disparate Base Map Data Multiple Software Platforms Lacked Central Coordination Specialized Hardware Limited Data Sharing Limited Impact on Business Processes Base Map Data Coordinated Common Software Platform (ESRI) Central Coordinating Organization Created Open Hardware Platform Deployed Data and Common Knowledge Leveraged Apps Developed to Support Business Processes Base Map Data Coordinated Common Software Platform (ESRI) Central Coordinating Organization Created Open Hardware Platform Deployed Data and Common Knowledge Leveraged Apps Developed to Support Business Processes Enterprise GIS Data Management ArcGIS and RDBMS Migration Centralized and Federated Geospatial Teams Expertise Leveraged Throughout County Integral Part of Business Applications Enterprise GIS Data Management ArcGIS and RDBMS Migration Centralized and Federated Geospatial Teams Expertise Leveraged Throughout County Integral Part of Business Applications Industry Trends: Specialized Hardware, Many Software Providers, Difficult to Manage Data Industry Trends: Intel-based Hardware, Market-Leading Software Provider, RDBMS Storage Emerges Industry Trend: Diverse Hardware, Prominent Software Provider, RDBMS Prevalent Oakland County’s GIS Evolution

6. Where are we going? (The Vision) A geographically organized Oakland County where location is imbedded as an integral part of information management, is used to formulate environmental, social, safety and economic policies, and where access to this geographically organized data provides citizens with an enhanced opportunity to participate in the governance of their community

7. Implications of Vision Statement Geospatial technology and data are: –Integral parts of the business applications and enterprise IT architecture –Recognized as an “asset” in the organization –Widely available to citizens, government agencies, and educational community Pervasive, yet transparent, geography is promoted

8. Geography is now a large component of Internet Search Technology

9. Source: Computerworld; August 2007 “…would like to see the equivalent of Wikipedia – Geopedia”. Vint Cerf, Chief Evangelist at Google, Inc. “…worries that even the best-intentioned amateur could provide inaccurate data that could lead to a disaster. Who wants to dig a hole and run into a pipe?” Jack Dangermond, President of ESRI “…providing access to GIS tools, you’ll end up with a big number of users converging on the truth.” Michael Jones, Google Earth’s Chief Technologist

10. Government Activities –FGDC Framework Implementation –Imagery for the Nation –Cadastral –Local government Private Sector Activities –ESRI Data Model Templates –Google, Microsoft, TeleAtlas, Zillow, etc. Background (Focused on Data)

11. Modern Day Scenario

12. While data custodianship continues to be a major focus of geospatial activities in government, the focus is shifting Advent of Web 2.0, has shifted focus to consumer markets demanding more and more data/services –Geospatial community needs to stop dinking! –Precision and accuracy have been replaced by collaboration and use Developing examples of application and use at a tremendous pace The Future

13. Online content providers have redefined modern base map and user experience –Imagery, transportation, and rooftop addresses Bypassing government data providers and leveraging private sector extensively Making enormous capital investments! External Forces

14. Get our act together soon –If we don’t, the private sector is going to do it for us Nokia buys Navteq For $8.1B Tom Tom buys TeleAtlas for $2.5B Become the trusted source for geospatial data –Protect value and integrity because its so vital to commerce –Reduce time to market Challenge our publication models Focus on knowledge, not commodities –Business application integration Embrace private sector Call to Action

15. Questions/Answer