2. "All Media...All the Time" eMedia Proposed Marketing Plan Your Name Director of Internet Services

3. 2 Product Definition Internet Media provider  Music and videos  Articles and trade papers  Historical papers archive Publishing service  Papers  Articles  Books  Games and more…

4. 3 Product Positioning Licensed media download provider Interactive service provider Publishing service provider

5. 4 Competition The big picture  Bookstores  E-sites  Media services Performance ratings  Position  Stability E M B Performance Price

6. 5 Packaging & Fulfillment Product Positioning  Pricing  Look  Fulfillment issues COGs  Cost of goods vs. materials

7. 6 Launch Strategies Launch plan  Product announcement Promotion budget  Product budget  Budget spread

8. 7 Market Summary Early Adopters Mass Adopters Late Adopters Time Number of customers Changes in market share, costs, pricing, and competition

9. "All Media...All the Time" eMedia Proposed Marketing Plan Your Name Director of Internet Services

10. 9 Product Definition Internet Media provider  Music and videos  Articles and trade papers  Historical papers archive Publishing service  Papers  Articles  Books  Games and more…

11. 10 Competition The big picture  Bookstores  E-sites  Media services Performance ratings  Position  Stability E B M Performance Price

12. 11 Market Summary Early Adopters Mass Adopters Late Adopters Time Number of customers Changes in market share, costs, pricing, and competition

13. 12 Packaging & Fulfillment Product Positioning  Pricing  Look  Fulfillment issues COGs  Cost of goods vs. materials

14. 13 Distribution Distribution plan and strategy Distribution channels  National  International Distribution operations  eMedia unit responsibilities  Schedules

15. 14 Pricing Plans BasicStandardPremium Pay each occurrence Maximum 12 downloads per month Unlimited downloads per month Price range: $1.99 to $7.99 $11.95$19.95

16. 15 Promotion & Marketing Launch plan  Product announcement Marketing  Karen Santos Promotions  Internet/Direct mail  Stores

17. 16 Sales Outlook

18. 17 THANK YOU! MediaLoft Our Partners The eMedia unit