1. Chapter Twelve Consumer Issues You can’t always judge a book by the cover.

2. Chapter 12 Value zConsumers are constantly bombarded with advertisements urging them to buy certain products. On the surface, this sounds all right until an analysis of health and fitness products reveals the fact that many of the claims are false and misleading.

3. You the Consumer zconsumer — person who buys goods and services zEach year teenagers spend billions on clothing, records, tapes, magazines, athletic gear, etc.

4. False Advertising zBe leery if it's too good to be true.

5. Current Fitness Gimmicks

6. Effects of Steroids on the Body zLiver and kidney damage zDecrease in height zIncreased risk of cancer zScalp hair loss zAcne zDecreased testicle size zAggression, unpredictable mood change zReduced breast size in females

7. Tips to Identify False Advertising 3Beware of testimonials 3Quick results 3Location of the ad 3One product can’t do everything 3fraudulent — does not do what it claims

8. Study Question zFalse advertising claims about health and fitness products A. are prohibited from appearing on television by federal laws. B. rarely use testimonials from celebrities. C. use many misleading statements to increase sales. D. usually urge you to take your time deciding.