1. “Religion and the 2004 U.S. Presidential Election” University of Mainz October 13, 2005 Luis Lugo Pew Forum on Religion and Public Life Washington, D.C., USA

4. Voting Priorities Certain Bush 79 Terrorism 78 Moral Values 67 Iraq 63 Economy 58 Education 54 Abortion 52 Health Care 51 Gay Marriage 40 Energy 38 Environment 36 Budget Deficit Percent ranking each as a very important issue. Certain Kerry 88 Health Care 87 Economy 80 Education 78 Iraq 75 Terrorism 75 Environment 72 Budget Deficit 66 Energy 55 Moral Values 36 Abortion 23 Gay Marriage Swing Voters 79 Economy 76 Health Care 71 Terrorism 68 Education 62 Iraq 58 Budget Deficit 57 Moral Values 55 Energy 46 Environment 42 Abortion 26 Gay Marriage Pew Forum on Religion & Public Life Poll, August 2004

5. What Mattered Most in Your Vote? FixedOpen- List* end**% Moral values (Net)2714 Moral values--9 Social issues^--3 Candidate’s morals--2 Iraq2225 Economy/Jobs2112 Terrorism149 Health Care42 Education41 Taxes31 Other431 Don’t know15100 Data from Pew post elect survey, Nov 5-8, 2004 * First choice among the seven items provided on the exit poll list. ** Unprompted verbatim first response to open-ended question. ^ Abortion, gay marriage, stem cells

6. ‘Moral Values’ – What comes to mind? ChoseDid not “Moral values”choose% Social policies (Net)4418 Gay marriage2911 Abortion288 Stem cells43 Other policies98 Candidate qualities2317 Religious references1811 Traditional values1735 Negative responses112 Other (Vol.)46 Means nothing/DK215 Data from Pew post elect survey, Nov 5-8, 2004

7. Weekly/moreMonthly/lessSeldom/never Education 5%2%4% Iraq 162329 Terrorism 141712 Economy 103325 Moral Values 431413 Health Care 534 Source: November 2004 poll, Moral Values: How Important? Pew Research Center for The People & The Press 2004 Voting Priorities: By Church Attendance

8. 2004 Voting Priorities : By Religious Denomination All VotersWhite Protestant EvangelicalNon- Evangelical White Non- Hispanic Catholic Secular Education 4%22224 Iraq 22%159223628 Terrorism 14%1511211918 Economy 21%1610251820 Moral Values 27%37551417 Health Care 4%55545 November 2004 poll, Moral Values: How Important? Pew Research Center for The People & The Press

10. Source: Fourth National Survey of Religion and Politics, Bliss Institute, University of Akron, March-May 2004

12. FriendlyNeutralUnfriendlyDK / Refused Republican Party ** 55%23%9%13% Conservatives51251014 Democratic Party ** 29382013 Liberals26332714 Professors18402616 News Media1641349 Hollywood1631458 How the Public Rates Institutions’ Attitudes Toward Religion Source: Religion and Politics, Contention and Consensus, July 2003 ; ** Numbers from August 2005 survey