1. Harry S. Dent, Jr. Dent Research Dent Business Academy Business Strategies for the Winter Season

2. S-Curve and Product Life Cycles for Business: Micro Seasons and Strategies Session 4: Charts

3. Source: Dent Research Bias-ply Tires Radial Tires 10% 50% 90% Radial Tire S-Curve Chart 4-1

4. 0 10 20 30 40 50 60 70 80 90 100 1% 10% 50% 90% 99% InnovationMaturity.1% 99.9% Growth Percent Adoption The Automobile S-Curve 19001907 1914 1921 1928 1935 1942 Cars only for the Rich Model T Design Assembly Line Installment Financing 90% Urban Adoption Chart 4-2 14 years

5. 0 10 20 30 40 50 60 70 80 90 100 1% 10% 50% 90% 99% InnovationMaturity 99.9% Growth Percent Adoption Cell Phone S-Curve 2008 2011 2005 2003 1996 1991 1984 1997 1999 1994 Chart 4-3

6. 0 10 20 30 40 50 60 70 80 90 100 1% 10% 50% 90% 99% InnovationMaturity.1% 99.9% Growth Results Consumer Adoption Curve Opinion Leaders Influentials Early Majority Late Majority Laggards Die-hards Group CharacteristicsYoung, Urban High income Old, Rural Low income Chart 4-4

7. S-Curve and Four Stages Growth Boom Shakeout Maturity Boom Innovation 10% 50% 90% Chart 4-5 Drives 0%-10% Mainstream Four Stages / Four-SeasonsInnovation (summer) Growth Boom (fall)Shakeout (winter) Maturity Boom (spring) Different Strategies for Each Stage

8. Bain Strategy Matrix Source: Dent Research Chart 4-6 Innovation Stage Race for Leadership Dominate Industry Purge

9. Summary Principles for Product Strategies Chart 4-7 Innovation Season Invest in question marks or new products in niche markets Look for those that make it to the 10% tipping point Growth Boom Build systems for growth Expanded distribution for the stars in the 10% to 40% growth phase Shakeout Stage Get mean and lean Gain market share at expense of competitors that are failing as the product moves into the 40% to 60% stage Maturity Boom Continue to build or maintain market share Harvest cash from dominant positions or “cash cows” in the 60% to 90%+ stage Decline Stage Be the low cost and volume leader Gain share at expense of competitors as in the earlier shakeout stage