1. Lead Generation Tips for Software Marketers

2. Lead Generation: Simplified Purpose of lead generation is to obtain information about qualified prospects. More Lead = More Customers B2B software marketers capture leads for software application or for promoting services. Aim is to expand business, reach new markets, & increase sales

3. Who are qualified prospects:qualified prospects B2B marketers target potential prospects include: – CEOs, CIOs – Decision Makers, Executives – Influencers – Technical Administrators – Managers, Developers – Purchase Managers and more...

4. Online & Offline Lead marketing Multi-Channel Marketing : One-to-one Marketing – Email Promotion, e-newsletters – Telephone & Fax – Direct marketing – mailers, postcards – Website – Organic leads – Paid search – Affiliate Marketing

5. Email Marketing – How to? How to build house email list: Gather opt-in email address from: – Website sign-up – Newsletter subscription – Email promotion – Customer Service – Trade shows

6. Prospect Information: Build home grown decision makers list: Details include: Name Company Name Business Title Address, Zip City State, Income, Industry Phone #, Email Address Fax number Web URL Purchase History Dates Of Purchases SIC Code, etc

7. Email Marketing - Strategies 9-Step Lead Generation process : Set lead generation objectives Segment customer/prospect base Find the best customer/prospect – profiling Find the unique service proposition Finalize the most compelling of service/price proposition Decide incentive approach Find the best time to reach users Craft powerful email subject lines, content & design Test email promotion in various email clients

8. Email Marketing - How to build house email list: Gather opt-in email address from: – Website sign-up – Newsletter subscription – Email promotion – Customer Service – Trade shows

9. Marketing - CycleCycle

10. Online Lead Generation - Blueprint Analyse your B2B sales lead programs: How to generate leads - Find the apt channel How to nurture prospect s - Follow up process Identifying qualified leads - Sort and flag Track results - Progressive follow-up

11. Email Impact – Targeted Promotions How to impact customer: AIM Right Audience - Target to the right audience Impact - Attractive content, Design Message - Relevant message to the prospect Response - Track email response

12. Oracle leads for Enterprise segments Oracle user list can help you: Generate more leads through: Effective marketing channels Affordable pricing plans More qualified sales leads Get more leads into the pipeline right away Best marketing strategies and tactics Increase the conversion of leads to sales

13. Push loyalty purchase Loyalty schemes: Frequent purchase markets Core product(s) Offer better value than discounts Combo offers -