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THE EVENT MANAGER
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Objectives Explain the role of an event manager
List skills and competencies that an event manager must develop
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The Event Manager AUDIENCE concern Main Others
Clients, bosses, financiers, and a host of others who may have a stake in the event
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Information Gathering Concept Development Planning Coordinating
task Information Gathering Concept Development Planning Coordinating Evaluation
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Event Manager also known as
Catering manager Conference manager Director of events Event coordinator Conference planner Conference planning manager Conference services manager Convention services manager Director of conference services Event producer Meeting professional Special event director Special event planner
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Job Description Meet clients to determine objectives and requirements for the planned event Plan and develop programs, itineraries, budgets, and services according to the client’s requirements Coordinate with the organizing committee and sponsors to plan scope and format of events, to establish and monitor budgets, or to review administrative procedures and event progress Draft specifications and select suppliers for events requirements such as venue, accommodation, transportation, facilities, and equipment, catering, signage, displays, printing, event security, entertainment, and other special needs Monitor event activities to ensure conformity to plan, compliance with venue regulations and local laws, and resolution of any problem Check event bills for accuracy, and approve payment.
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knowledge Process in planning, staging and evaluating an event
Principles and processes for providing customer services Administrative and clerical procedures and systems Marketing strategy and tactics Business and management principles
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Assignments Interview the head of the special events or events management department of a hotel. Ask about their new scope of work, and their services now vary from that of their previous banquet department.
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2. Search the Internet for job descriptions for the following event management positions:
Catering director Convention service manager Festival committee chairman Political campaign manager Bazaar manager Wedding planner Fund-raising event manager University event manager Compare and contrast job summaries for these positions. Which job responsibility is common for all? How do these positions differ? What background and experience are typically required for the position? From a and b above, what personal traits and skills must you develop to prepare yourself for a job as an manager?
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