1. Marketing Director Presentation EdBus Investigation of the Taobao Service By Harrison Hsieh

2. What is Taobao? One of the biggest online marketplace in China Sells just about anything

3. What is the Taobao Service? Provided by the Business Club exclusively 10% service charge for students and teachers Helps students and teachers who don’t understand Chinese Tying to Economics, it’s a monopoly

4. Marketing and its importance process of planning and executing the conception, pricing, promotion, and distribution of Goods & Services to satisfy customers 4 Principals of marketing strategy: Product, Price, Place, Promotion. Called the Marketing Mix (all aspects must be combined)

5. How does the Taobao Service tie into Marketing? We focus on the 4 P’s (Product, Price, Place, Promotion) Product=The Taobao Service Price=10% service charge Place=SAS Promotion=SAS students

6. Consumer Relationship Management (CRM) Customer relationship is very important Taobao Service attempts to keep good relations with customers for long-term association

7. Works Cited http://images.search.yahoo.com/search/images;_ylt=A0 SO8xoAKHNSlwoAKp9XNyoA?p=taobao&fr=yfp-t- 901&fr2=piv-web http://images.search.yahoo.com/search/images;_ylt=A0 SO8xoAKHNSlwoAKp9XNyoA?p=taobao&fr=yfp-t- 901&fr2=piv-web http://www.youtube.com/watch?v=hZLMv5aexto