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Introduction Jacky Hodges, Director of Information Services, Population Surveys and 2011 Census (02) 9268 4722

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Presentation on theme: "Introduction Jacky Hodges, Director of Information Services, Population Surveys and 2011 Census (02) 9268 4722"— Presentation transcript:

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2 Introduction Jacky Hodges, Director of Information Services, Population Surveys and 2011 Census (02) 9268 4722 jacky.hodges@abs.gov.au

3 Outline ● Importance of Evidence ● How to select your evidence ● How the ABS can help you! ● Story

4 Importance of Evidence ● Not new ● Prime Minister's agenda ● Gut feeling vs empirical evidence

5 Which animal is most dangerous

6 Answer #1 Dog #2 Spider #3 Snake #4 Vending Machine #5 Shark

7 Selecting your evidence ABS Data Quality Framework

8 What ABS data provides ● Organisation is apolitical ● Data collected under the Census and statistics Act ● Explanatory notes- how collected, coverage, timeframe ● High response rates: ● Business surveys- over 85% (with majority over 90%) ● Population surveys (incl Census)- over 97% ● Labour Force- over 97% ● Note: Impute for non-response ● Available for different levels of geography

9 How the ABS can help you

10 ABS Themes page

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14 Census data

15 Data specific to Ethnicity and Multicultural Marketing ● Age ● Country of Birth- person, mother, father ● Ancestry ● Language spoken at home ● Religious Affiliation ● Proficiency in Spoken English ● Year of Arrival ● Citizenship ● Indigenous Status

16 Locating customers using ABS Census Geography ASGC Main Structure; Collection District Statistical Local Area (= LGA)‏ Statistical Sub-Division Statistical Division State Local Government Area Structure; Local Government Area Statistical Local Area Collection District Census Specific Hierarchies; Commonwealth Electoral Divisions State Electoral Divisions Postal Area Suburbs

17 A story........ ● 2006, Australia in a frenzy as Socceroos enter the World Cup ● Italy wins after a nail biting penalty shoot out ● Marketing company looks at case for importing Italian product ● Is the market big enough to warrant new product? ● Where are these Italian soccer fans?

18 ...The Answer Using FREE Quickstats for Australia- Country of Birth & Language spoken at home

19 ...The Answer Using FREE Census Tables for Sydney Statistical Division - Ancestry

20 ...The Answer Using FREE Census Tables for Sydney Statistical Division- Language spoken at home

21 ...The Answer Using FREE CDATA

22 ...The Answer Using FREE CDATA

23 ...The Answer Using FREE CDATA

24 ...Using Table Builder Using Table Builder

25 Using Table Builder Consultancy

26 ...The Answer - Table Builder – released 28 th August- $1655 - ABS Information Consultancy Service

27 ...The Outcome ● Company decided worth a punt in metro Sydney ● Made a nice little profit

28 Interested in more info or Help? National Information Referral Service 1300 135 070 9:00am to 5:00pm Monday to Friday International callers +61 2 9268 4909

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