6. demonstrate the value of Exchange 2010 counter ‘good enough’ objections

7. “ It’s easy to migrate from our current Exchange 2003 environment to Exchange 2010 because you can do it whenever you want. Our users don’t notice when we are migrating them… even during the day.” – Sr. Technical Project Manager of Airline Industries Firm “It’s nice to be in a spot where customers hear on their own, then come to us for help….the capability of Exchange 2010 is great and it reinvigorated my services practice.” – Microsoft Gold Partner, March 2010

9. migrate Notes and GroupWise accounts keep Google and competitors out

16. deliver more than just messaging evangelize full Exchange capabilities

17. “Exchange 2010 Unified Messaging fundamentally enable[d] us to remove our disparate legacy systems, specifically our Cisco Unity voicemail solution, and allow[ed] us to consolidate voicemail solutions and messaging management into a single end-user portal.” – Lee Bingham, Head of IT “PST files are quite a nightmare for IT to manage. We look forward to Exchange 2010 negating the need for supporting PSTs. It’s going to take a lot of headaches away for us.” -Ronald Loewenthal, Customer Service Manager

18. Personal Archive Enhancements Retention Policy Management Enhancements Multi-Mailbox Search Enhancements New Information Protection and Control Capabilities Improved Outlook Web App UI Improved OWA Performance Better Mobile Experience New Exchange Control Panel Management UI Improved High Availability and Disaster Recovery Flexible and Reliable Anywhere Access Protection and Compliance

19. Protection and Security Compliance and Archiving Mobility Solutions Platform Upgrades Notes & GroupWise migrations to Exchange Online Voicemail Migrations

23. Track Session Code Session Name Session Type DayTimeRoom Business Productivity BP16i Win more business by helping customers “Do the Math” with ECAL SuiteInteractiveTue, 7/1311:00-12:00pmWCC-201 Business Productivity BP17i Using Microsoft’s Customer Immersion Experience (CIE) to Close More Enterprise BusinessInteractiveTue, 7/1311:00-12:00pmWCC-204C Business Productivity BP12iR Microsoft Communications Server "14": Replace, Enhance, Add to Legacy CommunicationsInteractiveWed, 7/144:00-5:00pmWCC-209A Cloud ServicesCLD16i The Rise of Cloud CollaborationInteractiveMon, 7/123:30-4:30pmWCC-206 Systems Integrator SI03 Selling the Value of Unified Communications: Its More than Meets the Eye.BreakoutTue, 7/133:30-4:30pmWCC-150B Systems Integrator SI11 Expanding your opportunities with Microsoft Business Productivity SolutionsBreakoutTue, 7/135:00-6:00pmWCC-150B SMBSMB05 Igniting the “S” In SMB: Cloud Offerings for the Innovative Small BusinessBreakoutWed, 7/142:30-3:30pmWCC-144AB EPGEI05 How to Profit from Selling Business Productivity to Enterprise CustomersBreakoutWed, 7/144:00-5:00pmWCC-207A USUS25 Grow Your Business with Unified Communications on Premise and in the Cloud (BPOS)BreakoutThu, 7/151:30-2:30pmWCC-207B Public SectorUS26Health Track: Improving Organizational EfficiencyBreakoutThu, 7/152:15-3:15pmWCC-152A