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Published byPolly Harrell Modified over 9 years ago
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GET HEARD. BE LOVED.
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18MM Songs 50MM Registered users 1,700 Streaming live stations and custom playlists 138MM Monthly listening hours iHEARTRADIO ALL-IN-ONE APP
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Mobile Tablet In-Dash iHEARTRADIO PLATFORMS iHeartRadio.com Android iPhone BlackberryWindows Phone 8 Kindle Fire Xbox 360 Sonos Vizio Connected TVs & Remote Controls Google TV iPad Bose SoundTouch HP Toshiba Sony Yahoo! Microsoft Surface Roku Samsung Smart TV Online Mobile Laptop/Tablet In-Dash In-Home Wearables Samsung Gear 2 Amazon Fire TV Samsung Shape Samsung ATIV Android Wear
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Aided brand awareness among U.S. adults. 69% 1,525 DAYS FOURSQUARE 1,877 DAYS PANDORA 1,735 DAYS FACEBOOK 1,335 DAYS TWITTER 1,096 DAYS INSTAGRAM 573 DAYS iHEARTRADIO 1,003 DAYS* 50 MILLION Source: Instagram: http://www.zdnet.com/blog/facebook/instagram-passes-50-million-users/12250; Twitter: Google+ Estimate; Facebook: http://finance.yahoo.com/news/number-active-users-facebook-over-years-214600186--finance.html ; Pandora: http://blog.pandora.com/2010/04/01/50000000/; Foursquare: http://tech.fortune.cnn.com/tag/foursquare/ * Estimated date UNMATCHED MOMENTUM
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iHeart.com Updated Inside & Out Smooth Interface to Increase Listener Engagement Meaningful Connections for Advertisers iHEARTRADIO DIGITAL UPDATE
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iHEARTRADIO DIGITAL UPDATES iHeart.com has been updated inside and out for a more engaged user and better ways to connect ● Targeting to increase your audience ● Reporting to understand listeners behaviors ● Streamlined, clean & simple user experience ● Relevant and interesting content
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DIGITAL TARGETING Targeted Audio On live radio everyone hears the same thing at the same time. Not any more. For the first time we’ll be able to personalize in-stream ads for individual listeners.
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DIGITAL TARGETING BEFORE: Two simultaneous Z100 listeners. Station/Genre: The only targeting
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DIGITAL TARGETING BEFORE: Two simultaneous Z100 listeners. Listener details weren’t incorporated
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DIGITAL TARGETING Now: Same stream, different targeted ads. Don’t miss listeners with more targeting capabilities. User information available to customize your campaign
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DIGITAL TARGETING NEW TARGETING: USER (AUDIENCE) User Location – by DMA, City or ZIP, not hyper local User Device - (Web, iPhone, Android) User Device Carrier Gender Demographics Usage EXISTING TARGETING: STATION (CONTEXTUAL) Day Part – as defined by the time audio plays for the user (not time zone of the station). Station’s Format/Genre Station’s Market Station
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GET HEARD. BE LOVED.
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