1. Horizon Utilities Tri-Launder 3000 Sheena Lymaster, Brent Gordner, Dan McKenna, Aramis Baez Introduction to Business: Section 1 23 November 2008

2. Executive Summary  Specializes in appliance manufacturing  Offers quality products to the busy household  Cutting edge technologies designed to save time and money  Premier Product Tri-Launder 3000  One appliance washes dries folds  First of its kind

3. Vision & Mission Statement  Offering quality products to the busy household who needs to make the best use of their precious time.  Unlike our competitor's appliances, which demand hours of attention, Horizon Utilities will offer cutting edge products that will save the consumer time and money.

4. Company Overview  Start-up corporation  Located in Bloomsburg, PA  Utmost object is to alleviate tedious tasks for the consumer. eg: folding

5. Product Plan  Designed to take the guest work out of housework  Saves time  Energy efficient  Space saving  Technology is under patent  Available at all major appliance suppliers

6. Marketing Plan  Marketing Mix:  1. Product orange environmentally friendly packaging 3 year limited warranty  2. Price introductory price: $2499 price skimming  3. Promotion advertised via infomercials & brochures  4. Place manufactured in Bloomsburg, PA distributed nationwide  5. People busy household save time, space, energy

7. Management Plan Organizational Building Blocks :  1. Division of labor supervisor of each department supervisor reports to department manager  2. Departmentalization led by four CEO's then broken down into Operations, Marketing and Finance  3. Managerial Hierarchy tactical planning legitimate power participative  4. Span of Control top management in charge of 3 depts. these managers in charge of 9 depts. beneath those in charge of individual depts.  5. Decentralization decision making authority pushed down organizational hierarchy

8. Human Resource Plan  Compensation & Benefits  Employees paid competitive wages  Paid directly based upon hours worked  Bonus for reaching monthly performance goals  Health insurance full time employees company covers 70 percent health benefits  Paid vacation 1 week for 1 year 2 weeks for 2 years 3 weeks for 3 years after 3 years, guaranteed 3 weeks vacation

9. Operating Plan  Manufacturing : Meet design requirements and specifications. A product must be manufactured by the most economical methods in order to minimize costs. Production methods must be sufficiently flexible so as to respond to changing market demands  Labor: Each department is overseen by a Supervisor Strongly takes inputs by employees into consideration Job rotation

10. Financial Plan  Cost: $2,499.00  Plan to Finance Cost: Calculates an estimated cost of about $500,000 in order to start the business. 40% ($200,000) loan from back 60% ($300,000) up front Each CEO puts up $75,000 Goal is to maintain in the Black Zone (profits gained)

11. Office Technology Plan  Technology Plan has been calculated to cost about $60,000  Software: Microsoft Money 2006 (standard) Operating systems CAD  Hardware: Comuters CNC Machinary  Tools: Motor Convayor system CNC Machinary Computers Pneumatic and Hydraulic tools Generators Forklifts

12. Ethics and Social Responsibility  1. Common Law all employees obey community laws cooperate with all co-workers report any ethical issues to supervisors  2. Customer is always right consider the customer first satisfaction is always to be 100% ensure customers that all products are best quality  3. For Our Employees equal oportunity employer maintain competitive wages ensure all employees have up to date training

13. Competitive Advantage  Always build state of the art products  Put the customer first  Competitive pricing  Keep open ideas from investors and employees for new products or improvements  Survey the current market to keep Horizon Utilities on the edge of technology

14. Future Vision  Quick global market  Global market important to customers, investors, employees  New products to improve time consuming, everyday tasks  Continue to maintain fresh look for current market  Make improvements on products as needed according to customer feedback  Continue to build and improve company,  Goal to become leading utility product in the industry