1. Hosted by: ATIA Executive Director, David Dikter ATIA Director of Programs, Caroline Van Howe Presented by: ATIA Conference Marketing Manager, Andrea May ATIA Conference Manager, Sara Haukap Top 5 Exhibitor Marketing Strategies

2. Agenda 1. Welcome 2. VIP Discount Program: Learn How to Earn Savings on Future Booth Purchases 3. Attendee Exhibitor Appointment Request 4. Built-in Marketing Opportunities 5. Add-on Marketing Opportunities 6. Onsite Media Coverage Opportunities

3. Win FUTURE Booth Savings Exhibitor customer registrants win you:  Free single booth space* when 25 paid conference attendees register using your exhibitor code ($1,800 value)  50% discount* on single booth space when 15 paid conference attendees register using your exhibitor code ($900 savings) * Prizes awarded for ATIA 2011 Chicago and ATIA 2012 Orlando booth space.

4. VIP Discount Program: Major Takeaways 15/25 registrations earned = booth savings for ATIA 2011 Chicago/2012 Orlando Unique exhibitor registration code for ATIA 2010 Chicago and ATIA 2011 Orlando conferences Watch for series of e-mails templates customized with your unique registration code Event Marketing Toolkit reference web page http://www.goeshow.com/atia/chicago/2010/toolkit.cfm

5. NEW! Attendee Networking Attendee Appointment Requests Notification of Appointment Requests Maintenance of Appointment Schedule

6. Built-In Marketing Opportunities Invite top prospects to be your guest with free Exhibit Hall admission E-mail pre-registration attendee list one month before conference Promote your educational sessions through the online session schedule E-mail full-attendee registration list 1x post-conference

7. Exhibitor Profile Promotion

8. Add-On Marketing Opportunities New! ATIA Media Kit Sponsorship Opportunity host events for customers off the Exhibit Hall floor Registration Bag Sponsor (co-sponsorship) Hotel Check- In Welcome Packet Internet Pavilion Directional Footprints: Exhibit Hall/Registration Area Water Bottles Passport to Prizes Program New Product Release Sponsorship Street Sign: 3’x8’ advertising sign in high traffic area Conference Program/Session Grid Final Program Advertisements Registration Bag Insert Contact sales@atia.org or via phone (877) 687-2842

9. Media Relations ATIA Press Kit – New opportunity! Product Release Sponsorships Submit Illinois & Florida Customer Success Stories ATIA media consultant will pitch exhibitor customer success stories Complimentary conference press passes ABC 7 Chicago news ran ATIA 2009 Chicago Exhibit Hall footage

10. Questions Thank You Questions or suggestions pertaining to this presentation should be directed to: ANDREA MAY 630.629.0210 marketing@atia.org