1. Elypps Organic Clothing Located at 330 W. 58 th Avenue Daniele Ely: 740-816-6139 Jessie Lipps: 740-816-6777

2.  Location is In NY, NY  The area is desirable because it is have a unique design on the exterior  Trees surrounding the entrance as a tranquil vibe  It is very easily accessible by bus and car  Just enough room for a clothing store Location

3. What is our purpose? Our purpose as a business is to promote a healthier lifestyle & unique clothing Raise awareness about the future Help your skin and environment by not using harmful toxins

4. What type of business are we? We are an all organic merchandising store Year round business, style of clothes based on the season

5. Product & Service We offer a unique brand of clothing Inspiration for others environmentally conscious and friendly The benefits of our product Natural dyes No skin irritation Awareness of what clothes SHOULD be made out of What makes us unique among the competitors environmentally friendly and helps raise awareness for world Desperate for more organic things The use of natural dyes The use of alternative fibers

6. Why buy organic clothing? Growing non-organic cotton is harmful to the environment Large amounts of pesticides Health risks Threatens wildlife Contaminates air and ground Causes major eco-system imbalances

7. Our Products sweaters jeans casuals blouses skirts dresses

8. Marketing Our Business Location is in the heart of New York, New York fashion is big Teens movie stars Target audience ages 18-35 Female Audience No specific income or educational level Pricing ranges would be slightly above average Very much affordable and excellent quality clothing Range from $40 to $110 vs. $70 to $275 Prices will increase every year – Demand of organic cotton and clothing

9. Competition Hessnatur Prices too high for the average person Ours is a bit more realistic Our product is significantly less costly we sell products We sell only the best clothing We buy from the top organic clothing stores Juno and Jove Beta, Threads for Thoughts, & We The Free We will beat our competition by using our 3 step system 1)We will repeatedly advertise our cheap prices that are lower than theirs 2)We have more options/variations of Organic threads and colors that are one of a kind 3)We advertise our store heavily around our competitive stores

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16. Comercial ORGANIC CLOTHING.m4v