1. Communication Tools to Build Relationships Beth Osmund Cedar Valley Sustainable Farm

5.  Newsletter  Electronic ‘post cards’  Email  Facebook  At The Farm Table (Blog)  Twitter  Pinterest  Instagram

6.  1204 contacts  ~50% open rate on newsletter  >75% open rate on reminder emails

7.  Use a template to speed up creation  Always include a link back to website  Carefully use content from other sources  Use consistent branding  Link to longer articles

9.  Respond promptly  Utilize ‘canned responses’  bcc  One rather than many

10.  Used for customer specific communications  Renewal reminders  Thank you notes

11.  1200 + likes on our farm’s page  Changes in the fb algorithm have had a huge effect on page views 

12.  Establish a regular schedule  Link from newsletter  Encourage social shares  Invite comments

13.  Send messages to specific people  Communicate with people you don’t know  Use #hashtags to join a conversation

14.  Visual with links  Recipes  Life on the farm

15.  Twitter for pictures  Others can share pictures using #hashtags

16.  Hoot Suite  Spreadsheet

17.  Facebook cedarvalleysustainable  Pinterest cedarvalleyfarm  Twitter @CedarValleyFarm  Instagram CDRvalleyfarm  Email cdrvalleyfarm@gmail.com  www.cedarvalleysustainable.com

18. True wealth is an interconnected web of mutually beneficial relationships.