1. 1 Abdul Waheed Khan Assistant Director-General for Communication and Information UNESCO Public Service Broadcasting Public Service Broadcasting in a Multi-Platform World Commonwealth Broadcasting Association 26 th General Assembly, 15 February 2006, New Delhi

2. 2 UNESCO and CBA Share common commitment for promoting a free, fair, and socially responsive broadcast media Promote an information order in which even the weak and marginalized sections can find a voice Recognize Public Service Broadcasting (PSB) as a key instrument to build inclusive knowledge societies

3. 3 UNESCO and PSB PSB embodies key principles of UNESCO Freedom of expression Universal access to information, preservation Respect for cultural linguistic diversity Education for All PSB missions inform, educate and entertain

4. 4 UNESCO and PSB 1991 - 1996UNESCO & UNDPI Regional media seminars on PSB independence 2003UNESCO & CBA Publication ‘Editorial Guidelines for Broadcasters’ 2003 - 2004UNESCO & CBA Release survey on Parliamentary Broadcasting 2003 - 2004UNESCO-WRTVC Developing Criteria and standards for rating and Certification of PSBs 2005UNESCO and Pakistan Citizens’ Media Forum Publication‘ Citizens’ Media Dialogue 2005UNESCO & CBA ‘Guidelines on Broadcast Regulations’ 2005UNESCO & AMIC ‘PSB: a Best Practice Source Book

5. 5 PSB and Multi-Channel World Multi-channels bring pluralism and diversity Commercialization of broadcasting PSB as a genre of programming rather than a particular broadcast organization Private broadcasting is a challenge and an opportunity

6. 6 The Multi-Platform World Traditional over-the-air broadcasting Satellite & Cable Digital terrestrial DTH Satellite Radio Internet streaming Radio / TV on Mobile Phones

7. 7 The Knowledge Societies Mass production of knowledge Knowledge preservation Knowledge dissemination Knowledge utilization Education for All

8. 8 Some PSB initiatives in India Gyan Darshan Channel Technology channel (Ekalavya) Higher Education channel (Vyasa) Edusat Project

9. 9 PSB as Multi-Platform Platform-specific programming Educational broadcasts through internet Narrow casting Empowering people through interactivity

10. 10 Public Service Broadcasting is of the people, for the people and by the people