Download presentation
Presentation is loading. Please wait.
Published byGrant Green Modified over 9 years ago
1
HomeVideo & Cinema in the Digital Age RTV 151
2
Three kinds of reception By air NTSC By conduit Cable, satellite, IPTV By hand VCRs, VCDs, DVDs
3
What’s Missing? Mobile media Connected devices ‘The Cloud’ / Internet video viewing 3D-TV 4K TV
4
Home Video: Monitors CRT Projection Plasma LCD DLP LED OLED
5
Home Video: Digital files The Cloud Virtual DVR Connected device Smart TV Access to all content Always VOD Linear vs. non-linear programming
6
Digital Video: licensing Netflix, HuluPlus Traditional TV networks Specialty networks Replacement of MVPDs Digital copyright protections—Netflix example
7
Local Market Broadcasting and TV Programming Legacy Media licensing
8
Traditional TV service 210 Local TV markets In a local market Independent (KDFI, 27 ‘My Network TV’) (68, KPXD, ION) Network affiliate (WFAA, Belo-owned) O&O (4, 5, 11) Difference for LPTV Sources of programming Local, network, syndicated, paid
9
TV Dayparts overnight 1-6 am; early morning 6-9 am daytime 9-3; early fringe / late afternoon 3-5 early evening 5-6; access 6-7note time zone variations prime time 7-10 late fringe 10 - 1030 late night 1030 - 100
10
Types of scheduling Stripping Checkerboarding Daypart differences / prime-time vs. not Stacking, blocking Lead off, hammocking, lead-in, tent-poling Stunting (sweeps)
11
Basics of network operation Original benefit vs. today High cost programming / national audience Network compensation Value of station / network-affiliate relations O&O ‘Hybrid networks’ Univision, PAX / ION ‘Hybrid IPTV' services – Operators use either digital or satellite for linear TV and broadband for on-demand content
12
Basics of network operation ABC, NBC, CBS, Fox, CW – how much do they need their local stations? How can local TV survive? Multicasting? Cable cost + streaming option? Distinction of ABC, NBC, CBS, Fox vs. ESPN, CNN, MTV, HBO A ‘cable network’ is not a network Mobile media – national or local?
13
TV syndication ‘Off Network’ Big Bang Theory, Raymond, How I Met… Seinfeld, Frasier, Friends Classic TV shows First Run Minimum number of markets Group owner impact Specific genres Cash / Barter
14
National TV genres of TV programs--sit-coms, dramas, mini-series, made for TV movies, theatricals, variety shows, game shows, reality shows Production costs Reality hour: $300K - $1 million Sit-com half hour: $750K - $2M Drama hour: $1.5M - $2M Co-production & deficit financing
15
Cinema To be added
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.