1. 1 Raja SP,SOA Architect, IBM

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9. 9 Important Lesson We should get better in believing the impossible

10. 10 The Framework For Media

11. 11 Who What motivates them Technology

12. 12 Who Segmentation Profiling Behavior Mobilization

13. 13 What motivates them 7 Holy Virtues Chastity Temperance Charity Diligence Patience Kindness Humanity lust gluttony greed sloth wrath envy pride 7 Deadly Sins Lust Gluttony Greed Sloth Wrath Envy Pride Emergent Behavior Aristotle’s Essentialism Hegel’s Dialectics

14. 14 Technology Web 2.0 Contribute Classify Rate Spread Technology Patterns Semantic Search on Video Indexes Web 3.0 ?

15. 15 [Media] Multi-Channel Media Portal with Augmented Content Video Content Media OrganisationViewers Artist Independent Film Maker Portal Tagging Service User Profiles User Blogs User Comment Video Content Content Streaming TV Device PC Social Network Widgets Architecture Overview Diagram Monitoring and Management Security

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